Super Bowls are one of the most awaited annual sporting events in the world. The crowning of the NFL Champions rakes in nearly a 100 million watchers on the TV. With those sorts of numbers, it makes the events very appealing to corporations to try to book a promotional spot during the game.
In recent times, the think tanks behind the marketing teams have been getting more and more creative to squeeze their ad in the event. The latest to follow suit are FanDuel and Rob Gronkowski.
Rob Gronkowski will attempt a $10 million field goal
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Gronkowski will be stepping on to the pitch in this year’s Super Bowl. However, it won’t be in the same capacity as one might think. The betting company who recently teamed up with the 33-year-old will have a spot during the 3rd quarter.
The promotional activity will feature the 4 time Super Bowl winning tight end will have a go at the job of a kicker. Gronk will attempt a 25-yard field goal in front of the fans. Moreover, the kick will also have some incentives for the fans to cheer for.
FanDuel is running a Super Bowl commercial this year.
But rather than a traditional ad, Rob Gronkowski will attempt a 25-yd field goal during the 3rd quarter.
If he makes it, anyone who uses FanDuel to bet on the game will be eligible to split $10M in free bets.
Awesome idea.
— Joe Pompliano (@JoePompliano) January 9, 2023
The corporation has announced, should the TE succeed in making the field goal, the users who place a bet on the Super Bowl will stand a chance to further split $10 million in free bets on the platform.
The fans have a lot to say
Following the announcement, the NFL fans have had a lot to say about it. While many are happy to see the former NFL star come on to the field, there are also those who appreciated the creativity behind the brand to come up with this idea.
Like this fan who is completely behind the ad.
Cool marketing idea . W FanDuel
— Tramaine Isabell (@oTrillMaine) January 9, 2023
While this fan reminded Gronk that he will have to make the kick for the fans.
@RobGronkowski no pressure bro
— Goofy and the Batmobile (@PlaidSpeedGoofy) January 9, 2023
However, there are also people who aren’t as impressed with what FanDuel has to offer.
Given they have 6 million MAUs, around $1.67 per user.
For a gambling platform, that’s pathetic.— Ian Bray (@IanABray) January 10, 2023
Requires a $5 bet first. And we might get equal value back, which converts at 70%. Weak
— Kane (@KanesPicks) January 9, 2023
This fan has an important question to ask as well.
Can we short Gronk?
— Ethan Zombek (@eszombek) January 9, 2023
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Whether the ad spot hits or misses with the fans will be revealed later. But there is no doubt that these companies are getting more and more innovative with their marketing strategies.
Lat year, Coinbase broke the internet with its unique commercial in the SB. The crypto-exchange firm spent nearly $14 million for a 60-second spot. The ad featured a QR code bouncing from corner to corner of a black screen.
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The frame had no names, messages, or offers, just the mystery behind the code. In this case, the promotion worked wonders for the company who announced that they got 20 million hit on their landing page after the ad.
Watch this story: Rob Gronkowski is trash talking Eli Manning outside the sport of football.