It’s been a roller coaster of emotions for Deion Sanders in the past few weeks. The Colorado Buffaloes HC is recovering from a life-threatening health issue, which led to him undergoing emergency surgery. Amidst the health scare, Coach Prime has been keeping a positive outlook and attitude, and it has been reflected in his post-surgery recovery journey. 

On the other hand, Deion Sanders is also enjoying the success of being the face of various brands and collaborations. And now, just days after announcing a major comeback with a $165.92 billion company, Coach Prime secures another major deal with another big name.

Deion Sanders is enjoying quite the business success

Despite the health scare, the past few weeks have been a major success in terms of financial profitability for Coach Prime. Post his surgery, Sanders has been collaborating with various brands, while also including his own family in various endorsements. And now, the 55-year-old Buffaloes lands another massive bag, as he collaborates with an automobile giant.

In a recent post shared by Coach Prime on Instagram, we see the 55-year-old star in a new Chevrolet commercial. In the video, we see Deion Sanders hop on the new 2023 Chevrolet Silverado pickup truck. Coach Prime then goes on to talk about three ways in which one can “win the week”. While Sanders continues his preaching, the video offers various angles showcasing the new Silverado. Sanders talked about how winning is within us in the caption while tagging Chevrolet on the post.

Read more: “Say It Louder…”: Coach Prime Deion Sanders Inspires Millions With a Massive Truth Bomb

This new big collaboration comes just eight days after Deion Sanders announced his massive comeback in the sneaker industry.

Coach Prime is gearing up with Nike once again

Back in 1995, Deion Sanders initially signed with Nike. He was a part of various commercials, while also wearing Nike cleats on the field. But after he retired from the gridiron, the 55-year-old became an ambassador for Under Armour. This also led to him securing an apparel deal for his previous team, the Jackson State Tigers, with the brand. But recently, Sanders announced a comeback with Nike after posting photos on social media with his iconic shoe. And with the Colorado Buffaloes being sponsored by the brand till the 2024-25 athletic year, fans can be certain of getting to see Deion Sanders make a resurgence into the sneaker game and industry.

As Coach Prime continues to build his legacy in Colorado, one cannot help but wonder what could the next big collaboration be for the 55-year-old.  

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