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CBS analyst Deion Sanders on the sidelines during the NFL game between the Arizona Cardinals and the Minnesota Vikings at the University of Phoenix Stadium in Glendale, Arizona. (Credit: Getty Images)
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CBS analyst Deion Sanders on the sidelines during the NFL game between the Arizona Cardinals and the Minnesota Vikings at the University of Phoenix Stadium in Glendale, Arizona. (Credit: Getty Images)
It’s been a roller coaster of emotions for Deion Sanders in the past few weeks. The Colorado Buffaloes HC is recovering from a life-threatening health issue, which led to him undergoing emergency surgery. Amidst the health scare, Coach Prime has been keeping a positive outlook and attitude, and it has been reflected in his post-surgery recovery journey.
On the other hand, Deion Sanders is also enjoying the success of being the face of various brands and collaborations. And now, just days after announcing a major comeback with a $165.92 billion company, Coach Prime secures another major deal with another big name.
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Deion Sanders is enjoying quite the business success
Despite the health scare, the past few weeks have been a major success in terms of financial profitability for Coach Prime. Post his surgery, Sanders has been collaborating with various brands, while also including his own family in various endorsements. And now, the 55-year-old Buffaloes lands another massive bag, as he collaborates with an automobile giant.
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In a recent post shared by Coach Prime on Instagram, we see the 55-year-old star in a new Chevrolet commercial. In the video, we see Deion Sanders hop on the new 2023 Chevrolet Silverado pickup truck. Coach Prime then goes on to talk about three ways in which one can “win the week”. While Sanders continues his preaching, the video offers various angles showcasing the new Silverado. Sanders talked about how winning is within us in the caption while tagging Chevrolet on the post.
Read more: “Say It Louder…”: Coach Prime Deion Sanders Inspires Millions With a Massive Truth Bomb
This new big collaboration comes just eight days after Deion Sanders announced his massive comeback in the sneaker industry.
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Coach Prime is gearing up with Nike once again
Back in 1995, Deion Sanders initially signed with Nike. He was a part of various commercials, while also wearing Nike cleats on the field. But after he retired from the gridiron, the 55-year-old became an ambassador for Under Armour. This also led to him securing an apparel deal for his previous team, the Jackson State Tigers, with the brand. But recently, Sanders announced a comeback with Nike after posting photos on social media with his iconic shoe. And with the Colorado Buffaloes being sponsored by the brand till the 2024-25 athletic year, fans can be certain of getting to see Deion Sanders make a resurgence into the sneaker game and industry.
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NCAA, College League, USA Football: Colorado Spring Game Apr 22, 2023 Boulder, CO, USA Colorado Buffaloes head coach Deion Sanders hits the field before the start of the spring game at Folsom Filed. Boulder Folsom Filed CO USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xRonxChenoyx 20230422_szo_ac4_0032
As Coach Prime continues to build his legacy in Colorado, one cannot help but wonder what could the next big collaboration be for the 55-year-old.
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Watch this story: Deion Sanders sparks a fire with 3.4 million Instagram fans instilling unshakable confidence
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