Tom Brady announced his departure from the football, almost seven months ago on February 1. Since then, the 7x SB champ has delved into entrepreneurship, combining his sharp business acumen with expanding the revenues of his business. After retirement, everybody tries to find something that can keep them busy. Brady has been trying to do the same. Just some moments ago, he came forward with a surprising announcement.
Interestingly, it’s completely different from the 10-year $375 million contract that the former quarterback signed with Fox Sports. This time, he has partnered up with a company that had nothing to do with the NFL. As a result, Brady’s on his way to breaking all the stereotypes of most of the celebrity endorsements. Let’s dive deep into what is it about.
Tom Brady gets onboard with the Delta Air Lines
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Delta Air Lines has lured Tom Brady to their company as their long-term strategic advisor. ‘Tom Terrific’ is quite known for his competitiveness and his dedication to the cause. So that’s the spirit that Delta CEO Ed Bastian was going for when he shook hands with the former athlete, known for his sharp business acumen. The 5x Super Bowl MVP even shared an Instagram Story talking about this innovative partnership.
During an interview with Delta News Hub, he said, “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.” Even Brady is quite excited about this new adventure. He stated that growing up with his mother as a flight attendant, this partnership is a great opportunity for him to walk in similar footsteps. ‘California Cool’ also said that he’s flown in the Delta during his championship games several times.
He looks forward to bringing the same zeal and zest in the Delta’s environment as well. Brady said, “Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success.” Well, many wonder what could a sports person actually do as the ‘strategic advisor’ for an airline company.
Brady has remained associated with the sports world. He has a minority stake in an England-based soccer club. Not to forget, his stellar business deal with Las Vegas Raiders. So, let’s dwell on Brady’s new job profile.
Brady’s contribution to the Delta using his unique expertise
Brady started off the month by making his debut as the No.1 NFL game analyst on Fox Sports ‘Big Noon Knockoff’ where he covered the Week 1 of the College Football of 2023. Brady landed a $375 million deal with Fox Sports for the next coming 10 years. Now, after such a feat, he’s gone forward signing a contract with Delta in the same month itself.
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The 46-year-old will be watching over the work environment for the employees, the quality of customer service, and even marketing strategies to expand the business further for Air Lines. Delta wants to synchronize the passion Brady held at a time during his time of being a champion and blend it with their own commitment to building a connection with their customers.
So, they want their new strategic advisor to come up with creative training programs for their employees. So that there can be further improvement in the internal work culture. In addition, they also expect him to use his personal brand to attract more customers to their service and develop better marketing strategies. Another significant part of this partnership entails community work.
This will require Brady to back up the prevalent initiatives that were taken to bring positive changes to the residential spaces where their employees reside. Well, these are the expectations that everybody in the company would want Brady to meet. Well, there’s no chance Brady won’t be able to meet them. In fact, his passion for the things he loves and adores will surely come in handy.
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What are your thoughts about this unexpected partnership? Let us know in the comments section.
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