Jerry Jones is one of the most successful NFL owners of all time. Success doesn’t come overnight, and Jones worked for it throughout his career. He bought the Dallas Cowboys in 1989, and since then the franchise has performed quite well, especially economically.
Currently, the Cowboys are the most valuable sports franchise in the world. Jerry Jones is a shrewd operator and knows how to handle things when it comes to business and negotiations related to it.
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Even though the Dallas Cowboys generate huge revenue, Jerry Jones doesn’t like to overspend on players and is a strong negotiator, which ultimately helps the franchise. Once, he gave an insight into one of the highly effective negotiation tactics that he uses most of the time.
Jones has kept a special chair in his office, which he sits on while negotiating with anyone. Talking about it, Jerry Jones said, “What’s important about this is that if you Jack this chair up just right then which it is today for the purpose you jack this chair up just right and then you’ve got that soft cushion there.”
He added, “You’re thinking so you’re you know what is about really about five or six inches from the floor and I’m sitting here with mine about two feet in the air looking right down at you and leaning on you and coming real hard at you there’s I learned that if it’s all right I learned that from tall guys Paul Tagliabue was a tall commissioner, played basketball at Georgetown…”
Jerry Jones might need those negotiation tricks quite soon for the Dallas Cowboys
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The upcoming season will be a huge one for the Dallas Cowboys. The expectations are high, and the challenge is tough. Last season, the Cowboys were able to win their division fairly easily, but this time around, the scenery has changed.
The Philadelphia Eagles have strengthened their roster in the offseason, and they might be better than the Cowboys. If the Cowboys miss the playoffs this season, pressure will be on Jerry Jones to make some tough decisions.
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The position of head coach Mike McCarthy will definitely be under threat. There is a common sense around the league that Jones might look to bring in Sean Payton if needed. In doing that, Jerry Jones will be required to show his brilliant negotiation skills once again.
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