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ARLINGTON, TEXAS – JANUARY 16: Dallas Cowboys owner Jerry Jones is seen on the field prior to a game between the San Francisco 49ers and Dallas Cowboys in the NFC Wild Card Playoff game at AT&T Stadium on January 16, 2022 in Arlington, Texas. (Photo by Richard Rodriguez/Getty Images)
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ARLINGTON, TEXAS – JANUARY 16: Dallas Cowboys owner Jerry Jones is seen on the field prior to a game between the San Francisco 49ers and Dallas Cowboys in the NFC Wild Card Playoff game at AT&T Stadium on January 16, 2022 in Arlington, Texas. (Photo by Richard Rodriguez/Getty Images)
Jerry Jones bought the Dallas Cowboys in 1989 for a whopping $140 million. Back then, it was seen as a very expensive purchase and a bad business decision for Jones. It turned out to be the best business decision for the man, as the Cowboys are now the most valuable sports franchise in the world.
However, all of that was very close to not happening. Prior to buying the Cowboys, Jones was interested in purchasing a different football team. Back in 1966, Jerry Jones was very close to buying the Chargers franchise.
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Jerry Jones didn’t have the money required to buy the franchise and sought the help of Jimmy Hoffa’s union. Talking about it the meeting with Hoffa’s union, the Cowboys owner, said, “I was sitting with them, going over my dreams, when I said, ‘Where I really wanna be is in football.’ And they said, ‘Well, you know, our union might want to be involved in sports.'”
The deal was very close to happening as Jones was able to buy the Chargers from hotel magnate Barron Hilton for a price of $5.8 million. The deal fell off later. Jones’ father urged him not to buy the franchise, and it turned out to be the best decision ever. 23 years later, the billionaire owner bought the Dallas Cowboys.
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Jerry Jones’ Dallas Cowboys are now worth $7.64 billion
As stated earlier, many ridiculed Jerry Jones’s decision to purchase the Dallas Cowboys for $140 million in 1989. Now that same franchise is the most valuable sports franchise in the world. It is currently valued at $7.64 billion.
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Est Rutherford, N.Y.: Dallas Cowboys owner Jerry Jones on the field reacting to fans before a game against the New York Giants at MetLife Stadium in East Rutherford, New Jersey on Dec. 19, 2021. (Photo by J. Conrad Williams Jr./Newsday RM via Getty Images)
The Cowboys are worth $630 million more than the second-placed sports franchise, the New York Yankees. Despite the NFL not being that popular in many countries, the Cowboys have done well in the market.
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This is largely due to the brilliance of Jerry Jones. He is a fantastic businessman who knows how to run things. As a result, his gamble to buy the Cowboys in 1989 is heaping him with substantial profits now.
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