The Dallas Cowboys are one of the most valuable sports franchise in the world. They have not been very successful on the field over the course of this century, but business-wise they have been magnificent. Recently, the franchise paired up with a company, that no NFL team has yet paired with.

Their billionaire owner Jerry Jones has shown interest in the crypto space which is on the rise. The Cowboys have partnered with Blockchain.com and became the first NFL team to partner with a cryptocurrency-based company.

Jerry Jones was quite excited about this new partnership. He said, “Blockchain is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products, and remains relentlessly focused on customers,”

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Jerry Jones further added, “We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com.” Certainly, the Cowboys are very good at making marketing moves, and that’s what makes them the most valuable sports franchise in the world.

What are the chances of the Dallas Cowboys making some noise next season?

The Dallas Cowboys had a decent season last year. They lost in the NFC Wildcard Game in a disappointing manner, but the team showed some progress. However, next season could turn out to be very tricky for them.

The Philadelphia Eagles have become very strong in the offseason. They’ll give a tough fight to the Cowboys for the division title, and there is a high possibility that the Eagles might win the division. It will all depend on how Jalen Hurts performs in the upcoming season. The franchise has put good pieces around him, and now it’s his time to shine.

On the other hand, the biggest positive for the Cowboys is the fitness of Dak Prescott and Ezekiel Elliot. They finally got a whole offseason in which they were healthy, and it could prove very vital. Both of them are the faces of the franchise, and if they step up, the Cowboys will have a good season.

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