Steelers quarterback Kenny Pickett is about to embark on his second year in the NFL, striving to match the legacy of legends. While former QB Tom Brady and ex-TE Rob Gronkowski were undoubtedly exceptional players in the game, Pickett is carving his own path with a similar determination.

As Brady and Gronk forged remarkable careers adorned with substantial endorsements, Pickett is not far behind, launching a significant venture in the form of the ‘Ready’ brand of nutrition products.

Kenny Pickett keeping pace with legends

Kenny Pickett inked a deal with Ready, a prominent sports nutrition brand in America, on September 14, 2022. Remarkably, Pickett had been selected as the first-round draft pick for the Pittsburgh Steelers in 2022. He now stands alongside other brand champions and ambassadors, including three-time NFL world champion and pro football Defensive Player of the Year Aaron Donald, NBA star and global basketball icon Giannis Antetokounmpo, and top-rated American female tennis player Jessica Pegula.

In today’s Instagram story, Pickett proudly shared a photo of himself endorsing the brand, clad in a black tank top bearing the word ‘READY’ across the front, he confidently held a can of the sports drink in a pose for the advertisement.

Pickett captioned the image with a resolute declaration: “Best in the game!” This move reflects his aspiration to keep stride with the fitness levels epitomized by Tom Brady and Rob Gronkowski, both of whom have previously endorsed other sports drinks.

Brady has lent his name to the TB12 Protein and Electrolytes products, while Gronkowski’s involvement extends to fitness through his ‘Gronk Fitness Products’ brand.

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Reflecting on Pickett’s association with Ready, Pat Cavanaugh, the founder and CEO of the company, expressed, “Kenny already knew the fueling and recovery benefits of our products from his own experience.” Founded in 2012 by Pat Cavanaugh, a former captain of the University of Pittsburgh basketball team and an inductee into the Ernst & Young Entrepreneur Hall of Fame, Ready has made its mark.

Gronkowski & Brady’s business scale

Notably, Rob Gronkowski’s fitness business encompasses cardio equipment and recovery techniques, complemented by endorsements with notable companies like Dunkin’ Donuts, Tide, and T-Mobile.

Whereas, Tom Brady’s TB12 business promotes a range of recovery devices, equipment, apparel, supplements, and protein bars. Beyond these ventures, the three-time NFL MVP and seven-time Super Bowl-winning quarterback also holds endorsements with brands like Under Armour, Aston Martin, and Hulu.

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