After 30 Years on DirecTV, NFL Commissioner Lifts the Lid on $2 Billion Deal: ?Sunday Ticket Is Only the Beginning?

Roger Goodell, the NFL Commissioner, recently made an announcement at a non-league media event that left the fans shocked. NFL games have been telecast on DirecTV for 3 decades. But why suddenly break all the traditions and make a monumental move that could frustrate the fans? Every big streaming platform is entering sports streaming. But it does have some disadvantages. Just last night, things heated up when a streaming service malfunctioned while?Miami Heat faced Boston Celtics.

Fans were frustrated and angered about the issue, as they could not even watch the game. Apparently, in the last few minutes of the game, the streaming service crashed for some users. And for many, Disney’s ‘The Little Mermaid’ trailer played repeatedly without letting the users watch the game.

NFL games on streaming platforms

Roger Goodell made an appearance on YouTube’s Brandcast 2023, where he announced some pretty big changes to be made to reach fans differently. YouTube TV has acquired the rights to the NFL’s Sunday Ticket Package. The deal between the NFL and the tech giant is a whopping $2 billion annually.

Alphabet-owned Google’s subsidiary, YouTube TV, dominates the sports streaming field. The Commissioner shared some valuable insights on why the move was very crucial, and one of the reasons is because there is a large viewership rise of NFL-related content on the platform. He then said, “Sunday Ticket is just the beginning.“.

And that now YouTube creators have the first access NFL, it will reach fans in new ways than ever before. Also, it was announced that ‘NFL Creator of the Week’ will be launched on YouTube shorts when the season starts.

YouTube TV is overall a better option for streaming the NFL games as it offers some features that other platforms don’t. And it even offers a 10-day free trial, so the viewers are very excited about the move. But the streaming malfunction of the NBA game discussed before also happened on YouTube TV.

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The future of streaming sports content

The viewers were definitely outraged by the whole thing last night. Even the YouTube support team was of no help. YouTube TV trended on Twitter and fans were extremely upset about losing out on the match. But game 2 of the NBA on Friday will also stream on the same platform.

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NFL and YouTube’s relationship is not getting any weaker. The commissioner made it very clear that in the upcoming days, they will only bring more content on YouTube for viewers to consume. The newer audience will prefer YouTube and NFL is making sure they can watch the game on their favorite platform. YouTube is a creator-based platform, so the creators will have a new approach to the whole thing. NFL is looking to grow a new community with the existing one on YouTube. If YouTube delivers a seamless experience, the deal will be hugely profitable for both the NFL and YouTube at the same time.