Hailee Steinfeld didn’t shy away from risking it all. She probably chose the best time to change lanes in her career, and guess what? She ain’t doing it alone. From starring in the blockbusters True Grit, Pitch Perfect, and Spider-Man: Into the Spider-Verse, the Academy Award-nominated actress and singer is soon gonna be seen as an entrepreneur. She is entering into a $2.5 trillion industry. So, let’s know more about her business move.

Steinfeld is launching Angel Margarita, her own premium ready-to-drink (RTD) cocktail brand. Yes, it is a competitive market as canned margaritas are already a hit product. But, what inspired the leap? Well, she has a passion for it, she is fond of making margaritas at home which made her think of her signature cocktail, which she calls Angel Margarita now. She added, “I think there’s something so sophisticated about cooking with a great little cocktail,”. Her business partners are beverage industry veterans Jordi Zindel and Rodrigo Hernandez. Steinfeld aims to bring a high-quality, authentic margarita experience to consumers. Sourcing the ingredients from Jalisco, Mexico, using 100% Agave tequila blanco. Angel Margarita will be available in four flavors: lime, grapefruit paloma, ranch water, and wild berry.

The RTD alcoholic beverage market has scaled recently, and it is expected to grow even further from $378 billion to $479 billion in the next five years. Among that, Margaritas remain the top-selling cocktail in the U.S.. Steinfeld noticed the gap that the canned versions on the market are made with malt liquor instead of real tequila. And that’s where she hit her shot; she is offering a true tequila-based cocktail, something that is not taken care of by even major brands like White Claw and High Noon. In the RTD business, celebrity-associated labels help brands gain popularity. George Clooney’s Casamigos sold for $1 billion, while Kylie Jenner, Snoop Dogg, and Jennifer Lopez are all in the RTD industry with their products. Steinfeld’s Instagram follower count is over 20 million, which might be an excellent avenue to market and sell her product.

Hailee Steinfeld reveals a side of Josh Allen fans never knew

Business is alright, but fans are always more interested in Hailee Steinfeld’s personal life. We have made them a hot topic, haven’t we? Her relationship with Buffalo Bills quarterback Josh Allen is always on the cover. After all, it’s sweet to watch their bond and how they support each other. The couple shares an easygoing life and we adore that. Steinfeld recently revealed an unexpected tidbit: Allen has a secret talent other than football.

She revealed he is a surprisingly talented mixologist. And has a knack for making the perfect cocktails, which explains why he’s been such a big supporter of Angel Margarita from the start. “There really isn’t anything he’s not great at. So, he can cook, and I love to just sit back and watch the magic happen and assist when and where I can but it changes often!”, said Steinfeld on Allen. We are expecting to see him at the promotional events, as we all know that his endorsement would add an extra boost to her brand’s visibility.

Her brand will start with retail sales in Southern California and online direct-to-consumer orders before expanding into restaurants and bars. However, some potential issues like tariffs on Mexican imports could be a challenge down the road, but Steinfeld is confident. She is hitting off with a clear market gap, and her strong fanbase. Betting on product quality and authenticity to make her latest venture forward. It’s a question for all Margarita enthusiasts: how well will Angel Margarita strike the RTD market? If all the unknowns fall in her favor, she may have just got another hit on her hands.