“We obviously see it all over the media. They don’t think we’ll be good this year, and we think differently. So that’s all it is,” Michigan’s Will Johnson said, revealing his mindset for the new season following his remarkable contribution to winning the National Championship in 2023.

Johnson, 21, is a bundle of joy and confidence. His positive and never-give-up attitude helps him stand out from other CBs. On February 28, 2021, Johnson took the biggest step in his football career and decided to join the University of Michigan for the 2022 season. He became the first-ever Michigan recruit to take advantage of the new rule that allows players to earn money from NIL

Successful endorsements for Michigan’s CB

His entry to Michigan helped him get some good endorsements in 2022, including a partnership with Positivity Alkaline Water. The brand believes in spreading positivity, supporting well-being, and uplifting spirits. Because of their experience without wasting any time, Johnson and his team were all ready for the new season to start. The lucky mascot announced three deals on April 1, 2023.

Rockin’ Protein and Feldman Chevrolet of Highland were among the brands that reached out to him for the new season.

Rockin’ Protein is known for its pure and fresh Shamrock Farms milk. It is the best protein available on the market, and its high-quality protein intake helps accomplish everyday activities.

The cornerback promoted the protein on Instagram with a photo of him drinking the protein. He captioned, “I love Rockin’ Protein because it’s the best-tasting protein drink out there. It’s made with pure, fresh @ShamrockFarmsMilk—plus, it’s lactose-free, so it’s not only easy to drink, but it has no chalky after-taste like other protein drinks.”

Another deal involved Feldman Chevrolet, which is recognized as Michigan’s No. 1 Chevy Dealer. They have over 5,500 new and pre-owned vehicles available every day. Johnson is not the only one to join hands with the car brand. Michigan’s tight end, Colston Loveland, is also their promoter.

The University of Michigan Credit Union (UMCU) announced its partnership with the CB on social media. “Throughout the upcoming year, UMCU will offer its membership and community the opportunity to interact with Johnson at its branches and a variety of special events, acquire autographed memorabilia, and much more. Additionally, UMCU will launch a new product line of services with exclusive benefits,” UMCU stated. Commenting on Johnson’s popularity, Clayton Sayfie, who covers Michigan football for The Wolverine, said, “Will Johnson is one of the faces of the Michigan program at the moment, and he’s extremely marketable.”

Will Johnson’s earnings from the NIL deal

According to On3, Johnson’s NIL deal is worth $262,000 for 2024 and ranks 39th in college football NIL deals. He is currently sitting in the 57th rank in the NIL 100 rankings. The defensive MVP award winner is from Detroit, Michigan. Apart from the three deals he made for the new year, he has made several endorsements, which helped him increase his NIL deals. He partnered with eFuse, Wolverine Weekend, Wolverine Boots, Will Johnson Youth Football Camp, The M Den Champion Circle, and EA Sports.

As part of his endorsement, Johnson is engaged in charitable work with Wolverine Weekend. He is also working with SkillsUSA alongside Jim Harbaugh. They help the students develop academic, workforce, and personal skills. They aim to empower students and help them grow into independent individuals.