It’s Deion Sanders and Puma now! The Buffaloes head coach recently shared a video online that sent fishing enthusiasts into a frenzy. The footage showed his brand new Bass Cat, a dream come true for any angler.

Coach Prime’s fishing buddy, Kevin Rogers, unveiled the “Ultimate Boat,” a gorgeous 20.5-foot beauty. Deion’s excitement was evident when he spotted the custom-made boat adorned with the proud Puma logo. He exclaimed, “Legit…I got a legit ol’ property!” as he hugged Rogers. Rogers introduced Deion to Matt Looney, the mastermind behind the customized Bass Cat.

Full of gratitude, Deion took to Instagram on June 29 to show off his new pride and joy. “THANK YOU THANK YOU @mattlooneyfishing @kevinrogersfishing @basscatboats for hooking me all the way up! This boat is unbelievable. WOW. Oh MY GOD!!!!” he captioned the video.

The clip showcased Deion’s awe as he admired the boat. “Oh my god!…you got the logo, you got the colors,” he said in disbelief. Yes! The extravagant beast flaunted a classic black-and-gold color scheme adorned with white accents and the Buffs logo. The sides prominently displayed the Puma logo, a clear nod to Deion’s growing partnership with the $6.88 billion worth sportswear giant.

The camera panned across the boat, revealing even more exciting details. The plush leather seats boasted “Prime” stitched onto the headrest, and glittery gold linings added a touch of bling. But they didn’t forget about functionality either. The boat featured ample storage space for live catches underneath and fishing rods, making it a true fishing powerhouse.

Deion’s fishing adventures will surely reach a new level with this beauty by his side. And the same goes for his partnership with Puma. 

Deion Sanders shifts gears with Puma while still with Nike

Deion Sanders, the iconic Prime Time, has a long and storied history with sportswear brands. After a successful partnership with Nike in the 1990s, a disagreement led him to switch to competitor Under Armour in 2009. However, this year, Deion acknowledged the benefits of a strong brand partnership for the Colorado Buffaloes. In a move that surprised many, he rekindled his love affair with Nike.

To celebrate the reunion, Deion relaunched his classic Air Max DT sneakers. The first release, a “Black/Varsity Maize” version in Colorado colors, sold out quickly. Nike is already gearing up for a “White and Gold” release in the same collection. Amidst this, Deion and his sons even came together for a stylish poster launch campaign.

Even Deion Sanders seems ecstatic about the reunion, hinting at “other color waves & styles” coming soon. However, before this launch, his recent partnership with the luxurious Puma-branded bass boat has raised some eyebrows. Is Coach Prime switching gears again?