“I want to use my platform to differ, and through these partnerships, I can help young athletes and give back to my community,” said Travis Hunter while referring to his NIL deals. Colorado cornerback and wide receiver, Travis, was born on May 18, 2003, in West Palm Beach, Florida. Since a very young age, Travis has been driven to play football, and to sharpen his skills, he went to Collins Hill High School in Suwanee, Georgia. He gained recognition as a standout player after his high school journey, and most recruiters rated him as a five-star recruit.

Coming out of high school, Travis Hunter joined Jackson State University in 2021, and his decision created a surge in college football as he became the highest-ranked prospect to sign for HBCU or FCS. After his commitment, Travis transferred to

Colorado, which he thought would be a great place for his development in football.

When Hunter joined Colorado, his fame skyrocketed, and he impressed everyone with his excellent skills on the field. By winning awards such as the Paul Hornung Award and the All-American Honor, his name was on everyone’s lips. After enjoying such heights of success in his career, Travis caught the attention of many businesses and generated one of the highest NIL deals in college football.

Brands collaborated with Travis Hunter

With an approximate value of a whopping $2.6 million, he became one of the prominent players in the NIL evaluation. Let’s delve deep into all the deals he has cracked till now. Travis’s most valued NIL deal would be his endorsement with “Rock ’em Socks,” which was completed for over $1 million. On top of that, the brand offered him to launch his signature style of clothing, which includes customized socks with an imprinted logo on his name, and generate his profit.

Apart from his highest deal, another noticeable NIL deal for him is a partnership with FreeForm Sports, which is a company that makes performance gear. Although this exact deal is still unknown, many are guessing it could be like his other extraordinary deals. Travis Hunter also works in a paid partnership with a stuffed animal brand named Squishmallow, and Hunter is actively promoting this enterprise on his social media. The deal made him nearly $2.2 million. That’s huge!

Promoting on social media is a smart move by Travis Hunter, because he has quite a large fan following, with 2.3 million and counting. Some other NIL deals for Hunter include his collaboration with EA Sports, Leaf Card, Fortnite Fitness Drinks, and American Eagle. Although further details about these deals are unknown, these are all popular brands approaching him, knowing his fame. While looking at his popularity in college football and his potential to be in the NFL draft in the coming days, his fans say that it’s likely that he will continue to land such deals in the future.