$3 Million Caleb Williams’ Lightning McQueen Drive Puts the Spotlight on the Game-Changing Impact of College Football NIL Deals

Caleb Williams is soaring after completing his final season at the NCAA. As he awaits a mega offer from one of the top NFL franchises for the 2024 draft, Williams embraces the anticipation with a smile on his face. The same smile grows even larger when he climbs onto the seat of his dazzling Ferrari, which he calls his ‘lightning queen’.

As if his mood was already not good enough, he gave his friends and fans a sassy lightning queen signature ‘kachow’, making them ripple out with laughter. Given the $2.7 million valuation, as per ON3, Caleb Williams has also secured a spot in the top 5 most-NIL valued players of NCAA, followed closely by Shedeur Sanders and Arch Manning.

Caleb Williams NIL deals

For 2023, Williams’s estimated net worth is approximately around $3 million. Looking at the demand of Williams after he stole the No. 1 spot as the overall pick in the 2024 NFL draft.

Williams has bagged several lucrative NIL deals after he became the undisputed face of college football. His deals with Beats by Dr. Dre since 2022 can be called one of his most known deals, as Williams giving free Dr. Dre headphones to his teammates grabbed everyone’s attention.

Along with this, in 2022, Williams joined Faculty, a men’s grooming company as a part-owner. After this, all NIL deals just flowed in. Hawkins Way Capital, AC+ION, Fanatics, and Athletic Brewing Company all followed suit in making Caleb Williams the face of their company.

Former Alabama QB Bruce Young also signed a NIL deal with Celsius with Caleb Williams. After that, marking a profitable new year, Williams signed a deal with AT&T in the first month of 2023. Alo Yoga followed AT&T for joining hands with the Heisman Trophy winner. Seems that the wellness companies were chasing after him as Neutrogena was next in line.

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However, after this, Williams was already an international sensation, as he stuck deals with some of the big names across the world. Playstation, United Airlines, Dr. Pepper, and Dr. Teal’s were next to make the USC QB their marketing focus. Popular fast-food chain Wendy’s too, came on the list. Amidst all this, Williams’s old friends Beats by Dr. Dre launched a new ‘Beats Elite’ class, bringing in another 15 football players.

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