“This Year We Will…”: Deion Sanders Reveals Nike as His Masterplan for Colorado’s Recruiting

The revamp and the revival of Coach Prime’s signature shoes are taking the world of college football by storm. The Buffs’ fans have had an outcry related to the scarcity of the iconic sneakers but Deion has assured his fans that more will be in stock soon. With such a hunger for the essence of Coach Prime and a fragment of his personality, Deion is thinking of utilizing the popularity of his shoes to offer motivation to his team players.

Deion Sanders, the HC for the Colorado Buffaloes, released the first Air Diamond Turf in 1993, after which, he brought the Air Diamond Turf 2 sequels in 1994. Unfortunately, the relationship between Deion and Nike ran its ground and ended up terminating their partnership but now, the bridges have been mended and a revival has been ensued. Now that the Air Diamond Turf shoes are blowing up like crazy, Deion aims to use the hype for the pair to better motivate his players by offering them as a prize for exceptional performance.

Deion Sanders and his plans on how to use his sneakers

On 12th July, Deion sat down with On3 Recruits for an exclusive interview and was seen discussing a variety of topics, ranging from the hate that he is used to receiving to the process of recruitment in the team. Later, the interviewer asked him about the launch of his new shoes, the Nike Air Max DT ’96, and how it would serve as a new incentive for the players to perform better for the team. This is what Coach Prime responded.

While talking about how the shoes haven’t affected recruitment in the past, Deion said, “This year, we will. You know why? Because the guys that ball, they going to get them. Show me what you got and then I can count on you. I got you right? We got a whole locker room full of them, I got you though man but if you don’t ball, I can’t do that. I can’t do that.” Thus, Deion’s ready to give out the shoes to his players but only the deserving ones, that show that they are serious enough to be worthy of the pairs. Moreover, to signify the popularity of Coach Prime and his DT ’96, here’s a look at the tribute that NBA’s GOAT LeBron James paid to the Colorado HC.

LeBron James dons the Nike Diamond Turf 3 at his game

If we were to look at the NBA, LeBron James is undoubtedly one of the most popular and talented players who continues to step foot onto the court till this date. During his 20th All-Star game, he shared the spotlight with Deion Sanders as he wore the Black Nike Diamond Turf 3 that the coach had given him before they were re-released this year.

Ever since Nike and Deion mended their broken relationship, Coach Prime has been going all out to increase the publicity of the shoes. More notable figures like LeBron who received the shoes as a gift from Deion were DJ Khaled, Lil Wayne, and even Rick Ross. Thus, the sneakers seem to be selling out like hotcakes while the coach plans to award them to his players for free if they end up impressing his eyes.