Deion Sanders is a true GOAT when it comes to marketing. Last month, he partnered with Boost Mobile to launch a special edition black and gold flip phone – the Moto Razr. Of course, this phone wasn’t just any other – it featured the Buffaloes’ iconic colors and Deion’s famous motivational slogan, “You Gotta Believe.” For those who missed the stylish phone, Boost Mobile promised “more exciting things were coming” with Coach Prime. And they weren’t kidding! 

On May 24, they launched the Coach Prime Moto Watch 70. This smartwatch continues the theme of motivation, and what’s better than Deion’s “Get After It!” Deion himself announced its launch on social media with a clever caption: “What time is it? PRIME TIME.” He also added a message encouraging his followers to “make [time] count” since it’s our most valuable thing. The head coach, with roughly 5 million followers on social media, is quickly becoming a social media influencer. He uses his platform to share motivational messages and promote his marketing partnerships. It seems his strategy is working! It was no surprise to the fans when Bucky Jr hopped in the comment section with yet another unusual yet luxurious request for his father. 

Within hours of Deion’s post, his supportive son, Deion Sanders Jr., shared it on his IG story, complementing his dad’s marketing skills with the caption, “That boy getting money.” Now, Deion Jr. didn’t stop there. The $5 million-worth son also hinted at a freebie from the $45 million worth of dad. He jokingly added, “I already know my dawg gone show me love…” 

Just a month ago, Deion Jr. got a special edition of the Moto Razr phone from his dad. Now, his sights seem set on the new $99 watch, which also comes in the Buffaloes’ traditional black and gold colors and advanced features for tracking fitness and health. Deion Sanders and his son are doing all they can to promote the Buffaloes while making some money for themselves. They want to get the most out of these deals before the regular season starts. So, how will this watch exactly help the team? 

Is the limited edition watch actually useful?

In line with the sport, one of the biggest features of this watch is the live health and fitness monitoring, which could be perfect for the Colorado players. You can get a detailed sleep analysis, do heart-rate monitoring, and also prioritize what you want to focus on.

The watch itself is not only customized from the outside, but users can also do it from the inside. Players can set goals, and easily access any information they want right from their wrist. The watch also has a whopping 10-day battery life and only takes 25 minutes to charge fully! A steal deal, not only for the Colorado players but for anyone who wants to bag this limited edition item. The watch is now available in stores and on BoostMobile’s website.