While his brothers Shilo and Shedeur Sanders make waves with Colorado, Deion Sanders Jr. supports and celebrates his family’s wins on social media. He runs the “Well Off” brand on Instagram and YouTube, promoting the Colorado Buffaloes. Deion Jr. plays a vital role in building the Buffaloes’ brand, running the YouTube channel “Well Off Media” with nearly 440,000 subscribers. The channel gives fans behind-the-scenes access to the Buffaloes program and his superstar father.

In a recent video on their channel, Deion ‘Bucky’ Sanders Jr. surprised his dad, Coach Prime. The head coach’s reaction to the unexpected gift is a must-see moment. Now, what did the affectionate son offer that caught the head coach off guard?

A surprise gift in Sin City leaves Deion Sanders speechless

In the video, someone behind the camera asks Deion Sanders if he has seen the bag his son, Deion Sanders Jr., brought him from their recent Las Vegas trip. Coach Prime is handed a yellow Louis Vuitton bag, which makes him immensely happy. He opens the pack, exclaiming, “What?” in joy. He then unpacks a large Louis Vuitton bag, to which he comments, “This is good old dad…oh this is cold. You know I wanted this too.” He adds, “This is versatile, right?” and playfully skips looking at the price tag. “Thank you, son…my good old son. I appreciate this. I will use this next weekend on my trip. I’ve got a book tour coming up” he uttered. 

Deion Sanders is known for using Louis Vuitton bags. This was evident from his very first meeting with the Colorado team, where he mentioned bringing his own luggage, a “Louis Vuitton,” to Boulder. In fact, his sons also walked in the LV 2024 Spring Collection show. It seemed like he was proud of what he brought to the team. However, the head coach has always been someone who appreciates quality and branded merchandise. He has his own style and gets attention wherever he goes. But what’s cool is how ‘Bucky’ knew exactly what his dad would like.

Blood, bond, and buffs: Bucky’s behind-the-scenes playbook

The bond between Deion Sanders and his three sons is quite amazing. Recently, the brothers even gifted Coach Prime a stunning home in Colorado. While Shilo and Shedeur often get the spotlight for playing with the Colorado Buffaloes, it’s actually the oldest son, Deion Sanders Jr., who may have the biggest impact on the program. He uses a camera and social media to do something unique for a college football program.

Read More: “Don’t Slam My Son”: Deion Sanders’ Fatherly Concern for His Eldest Elicits a Hilarious Reaction From the Dad of 5

Deion Jr. is building an audience for Colorado football, showing behind-the-scenes moments with players, coaches, and his dad’s celebrity life. Coach Prime has always been a fan of his oldest son’s work and even called him the most talented of his kids. Recently, he promoted his son’s Well of Media on Instagram, calling him the “real difference maker.” What do you think of this father-son duo? Share your thoughts with us.