10 days and EA CFB 25 will hit the digital stores and shelves on 19th July for all college football fans to drool over and have fun with. The hype regarding the game is real and contagious. The game promises an immersive experience with features like the new Wear & Tear system, which realistically simulates player fatigue and injuries, and a revamped passing system that offers greater control and realism. However, one celebration for a touchdown has got fans quite riled up.

On July 8th, a Twitter account operated by EA Games, EverythingEACollegeFootball, posted an exciting but controversial update that caught the attention of many. “Shedeur Sanders “Watch Flex” appears to have made the list of TD Celebrations in EA CFB ’25” was noted in the caption of the post. Now, fans of the Buffs and Shedeur know what this even means. Want to be a little toxic towards your opponent? Well, EA is handing you a guilt-free pass then. Only limited to Colorado, gamers can use the “Show the Ice” celebration after a touchdown. A move reminiscent of Shedeur’s antics with his $70,000 Audemars Piguet Royal Oak watch.

The announcement didn’t take long to go viral, as fans poured in with their view on this. While no one can blame fans for being mad, as the entire scenario with the “watch flex” was quite frowned upon, we can definitely check out what some of them had to say.

“Watch Flex” is back to haunt players again

The fan reactions to Shedeur Sanders’ “Watch Flex” celebration being included in EA College Football 25 have been overwhelmingly harsh. One fan tweeted, “The amount of glazing and worship EA is doing for Colorado (a 4-8 team) is insane,” highlighting a common sentiment that EA Sports might be favoring Colorado despite their underwhelming performance last season.

Another fan expressed a similar sentiment, tweeting, “It’s used when your team gets hyped up all season and finish 4-8 or worse.” This reaction captures quite an interesting point. Celebration tied to a team that didn’t even meet the fan expectations? Truly bizarre. One particularly harsh comment labeled the celebration as “the cringiest flex there is,” indicating that some fans find the celebration not only unwarranted but also embarrassing given the context.

Others took a more open view, criticizing EA Sports’ approach to the game. One tweet read, “They making exclusive celebrations for 4-8 teams…,” which underlines the perception that EA’s choices may be driven more by marketing and hype that surrounds Coach Prime and his team. This sentiment is mirrored by another fan who simply said, “Someone tell EA to stop glazing Colorado,” using slang to blame the developers for excessive flattery or favoritism. Ultimately, it is up to EA to decide whether the celebration will remain or be removed, but considering the Buffs’ popularity and the reputation of Coach Prime, it is highly unlikely that it will be taken out.