Taught by Coach Prime, Sanders Clan Puts on Its Marketing Hat as Shedeur Drops New Song “Perfect Timing”

For the Sanders, it all runs in their blood. The Sanders kids have inherited some fine things from their father: his fame and his genes. Football excellence, a taste for haute contour, and public persuasion are just some things that Sanders has passed down seamlessly to his kids. Now, music is also added to the list, thanks to Shedeur Sanders’ newly released track.

Following the footsteps of his father, Shedeur Sanders ventured into the world of hip-hop by releasing his first rap single “Perfect Timing” on Tuesday. The two-minute-long song almost instantly got noticed by the football community. The QB had been teasing his fans about the song for months, and it turned out to be around exactly what everyone expected. The guilty pleasures of Shedeur: jewelry, luxury cars, watches, and money.

“Perfect timing” has taken over the internet, and the Sanders squad has now shouldered the responsibility to make it as viral as possible. Leveraging their massive online following to its best, Deiondra Sanders and CU’s ‘social media guy‘ Deion Sanders Jr. turned to their Instagram. The two of them shared a post by On3 about Shedeur’s song to their Instagram stories, prompting their fans to give it a go.

Deion Sanders Jr., the mastermind behind the Sanders’ multiplied popularity in the past year, is the social media marketing mastermind at play. Deiondra Sanders pulled a smart move as well by capitalizing on her increased following since she announced her pregnancy. While they wait for their marketing tactic to work its magic, they are expecting some massive responses to roll in from around the world. Just not like the ones that came in for their father almost 3 decades ago.

Shedeur Sanders’ inspiration: Prime Time

The chance of continuing a legacy that his father had to leave is something that must have played its role as the ultimate intrinsic factor pushing Shedeur to make music. The confidence was commendable, especially knowing that his father’s album was tagged as one of the ‘15 worst rappers in sports’ by Bleacher Report in 2010.

Released in 1994, Prime’s album Prime Time garnered much popularity then. The only problem was that the popularity was for all the wrong reasons. Each of the 16 tracks on the album was criticized passionately as the fans trolled Prime brutally. So much so that he did not ever release another soundtrack.

Now that Shedeur Sanders has also released his track, the Sanders clan is sitting with their fingers crossed. Do you think that Shedeur would also succumb to a fate similar to his father in the music industry? Drop your thoughts in the comments.