Deion Sanders was the greatest press corner the NFL has ever witnessed, and his performance on the field was unmatched. However, during his reign as Colorado’s head coach, he’s still creating headlines every other day. His youngest son, Shedeur Sanders, is also walking in his father’s footsteps and getting considered a top-five pick in the NFL draft.

The 6-foot-1, 198-pounder spent his early college days playing for the Jackson State Tigers, where he won the prestigious Jerry Rice Award and the Deacon Jones Trophy, which skyrocketed his fame. After that, he transferred to Colorado in 2023. During his debut year, the quarterback threw for 1251 yards along with 10 touchdowns. After delivering an excellent year at Colorado, he received many endorsement offers from well-known brands. With that being said, let’s delve into all the details of Shedeur’s NIL deals. He’s the one with the highest NIL worth in college football, after all.

Shedeur Sanders’s NIL deals are valued at over a whopping $4.8 million, as per a report by On3 looking at his fame. On top of that, his social media following plays a pivotal role in his engagement with the fans. His social media fan following is 1 million on Instagram and 261,000 followers on TikTok, along with 46,000 on Twitter. He is one of the most followed college football players, and his last name also reflects his partnership with potential brands.

All the brands collaborate with Shedeur Sanders

During his early college days, he signed the very first NIL deal with Gatorade, and right after, he paired up with many other brands, such as his endorsement deal with Mercedes-Benz, which he inked in 2022 and termed his first deal with a car company. Shedeur also collaborated with Beats by Dre, a famous headphones brand. The talented QB listed another deal with the sportswear and fitness brand under Amour, which must have benefited him a lot considering the brand’s popularity.

Shedeur has also signed a deal with a clothing brand called Brady, whose owner is none other than Tom Brady. Apart from all these fantastic collaborations, Sanders also shook hands with PLB sports and entertainment. While this endorsement has a customized touch to it, it features a barbecue sauce named No. 2, referring to Sanders’ jersey number, which he used to wear while he was in Jackson State.

All these partnerships add up to his net worth of between $2 million and $3 million. However, it wouldn’t be wrong to say that his NIL deals accumulate a larger part of his wealth. Apart from that, with great fame comes great responsibility, and some football fans pointed out his high valuation due to him being the son of Deion Sanders, but many also came forward to support the idea that Shedeur himself is also a big name in the football world. On top of that, Sanders maintains his popularity through his performance on the field, as he’s all set for the season and willing to give his best.