Rome Odunze NIL Earnings: How Much Did He Make From NIL Deals at Washington Huskies?

The Washington Huskies’ Rome Odunze has established himself as a coveted wide receiver. He soon dominated the headlines, becoming a top-three draft prospect for the 2024 NFL draft, according to many analysts. The WR teamed up with his quarterback, Michael Penix Jr., and turned up the team’s offense on a positive track. Together, their explosive plays led the Huskies to a championship runner-up finish, further opening up enormous possibilities for Odunze beyond football.

As the Huskies became national contenders, his NIL (Name, Image, and Likeness) value skyrocketed. Following the lead of his fellow Washington teammates, Odunze also capitalized on his newfound fame by signing multiple NIL deals.   

How Rome Odunze cashed in on his college success?

Rome Odunze’s impressive performance on the field with the Huskies has translated into major off-field success. His 13 touchdowns and 81 catches for 1428 yards made him a top prospect for the 2024 NFL draft and boosted his appeal to brands. Thus, he soon partnered with Montlake Futures, a player representation agency for University of Washington athletes, which has opened up major opportunities for him in the NIL landscape. One significant deal is with Panini America, the trading card giant. They even released a “Panini Instant” card celebrating his impressive performance at Michigan State and his team’s star quarterback, Michael Penix Jr. The wide receiver also made history along with his quarterback by becoming the first football player to sign an NIL deal with Adidas. This smart move paved the way for his multi-million-dollar career.

In the meantime, Whistle Sports also featured him in their “No Days Off” series, broadcasting his workout routine to his fans. He also likely has an NIL deal with Cerise clothing, as he promoted them wearing their hoodies and T-shirts last summer. All these have led to a staggering NIL value for the rising star. 

A breakdown of Odunze’s NIL valuation

According to On3, Odunze’s NIL value is now $90K, with a roster value of $555K. This gives him an annual value of $644K, ranking him 85th in the top 100 overall NIL valuations and 62nd within college football. Now, Odunze’s impressive NIL deals are just part of the equation. His rising draft stock as a top wide receiver boosts his NIL value. As proof, his valuation increased 4% from $617K to $644K in the last couple of months alone.

While he is already a top-three receiver prospect, a top-10 overall draft pick in 2024 would likely lead to an enormous surge in his earnings and popularity in the coming days. Also, his future team will play a huge factor in boosting his marketability. But for now, it looks like Odunze is on track to cash on his “brandable image.”