Coach Prime‘s marketing prowess is a talent that has not gone unnoticed. His influence extends beyond the field, transforming the Colorado Buffaloes from a team with a single win to a formidable brand. His strategic business skills have elevated the Buffs’ visibility, placing them in the spotlight at every opportunity.

Coach Prime first teamed up with Nike this year to launch limited-edition DT Max 96 sneakers in the Buffs’ iconic black and gold colors. He kept the momentum going with Boost Mobile, releasing a special edition of the Moto Razr phone. This $150 device followed the same color scheme and featured Deion’s signature motivational phrase, “You Gotta Believe.” Within a month, he returned with Boost Mobile again, launching a new smartwatch that echoed the same Buffs’ themes.

But Deion doesn’t just rely on product releases to reach his audience. He understands the power of subliminal marketing. During a casual Memorial Day Cookout, a video captured Deion’s “casual flexing“ of his new $99 Moto Watch 70. With a playful grin, he said, “Here, check the watch… see time is?“ and added, “My bad, just wanted to see the time.“ The marketing genius seamlessly pulled out his previously launched product, the Moto Razr: “Hold on, somebody’s calling.“ He then showed off the watch’s hi-tech features by saying, “My bad, someone called my phone… but they called my watch first!”

This wasn’t just a coincidence. Deion knows how to showcase his products subtly like a pro.  And it’s a strategy that works. Last year, he even managed to pull off a record-breaking $1.2 million sale in a similar fashion, and he seems to be aiming for that million-dollar magic once again.

Coach Prime’s rivalry fuels million-dollar sales day

Deion Sanders, known for his love of flashy sunglasses and hats, isn’t shy about using his style to his advantage.  Before his move to the Colorado Buffaloes, he partnered with Blenders Eyewear to create a custom sunglasses line. This partnership continued after his switch, with new designs hitting the market.

But things got interesting last season before the Buffs faced rival Colorado State. During a press conference, CSU coach Jay Norvell took a jab at Deion’s signature style, saying, “When I talk to grown-ups, I take my hat and glasses off. That’s what my mother taught me.“ Deion took this jab quite “personally“ and led the Buffs to a decisive victory.

Meanwhile, the entire Boulder community rallied behind him, and this surge in Deion’s popularity translated directly into sales. Due to the pre-game controversy, Blenders Eyewear saw a massive $1.2 million in sales in a single day.  Thus, Deion proves himself a master marketer, capitalizing on every moment to promote his brand.