The Million Dollar Mullet: Quinn Ewers, the star QB of Texas Longhorns, is not just making headlines on the field but also in the business world with his impressive NIL deals. Known for his precision passing and game-changing plays, Ewers has become a hot commodity for brands looking to exploit on his growing fame.

Big endorsements and partnerships have marked Ewers’ journey in the NIL scene. His recent deal with Nicholas Air highlights his appeal, where he expressed, “I’m fired up for my new partnership with Nicholas Air“. These partnerships stress his value and the faith brands have in his skill.​

Ewers’ current NIL valuation

Quinn Ewers’ performance in the 2023 season, where he led the Texas Longhorns to a 12-2 record and a Sugar Bowl appearance, undoubtedly boosted his marketability. Additionally, his NIL valuation has considerably increased, making him one of the top-earning college athletes. Furthermore, the star QB’s decision to transfer to Texas and the following impact he had on the team received widespread coverage, creating a compelling narrative that brands are eager to associate with.

According to recent data, Ewers’ NIL valuation is approximately $1.9 million. This impressive figure includes endorsements with major brands, merchandise sales, and appearances, placing him at the forefront of collegiate athletes capitalizing on the NIL landscape. Here is a detailed breakdown of his notable deals:

This number is, of course, expected to increase as the player continues to improve his game and ultimately gets more deals. Needless to say, he is one of the highest-paid, as far as NIL deals go. He was also on the cover of EA Sports College Football 25 Standard cover alongside Travis Hunter, adding to his marketability.

Impact of NIL deals on QB’s career

The influx of NIL deals has greatly affected Ewers’ career and the Texas Longhorns. These financial moments allow Ewers to focus more on his development and less on financial pressures, which can significantly distract many college athletes.

Steve Sarkisian, the head coach of the Texas Longhorns, has been vocal about Ewers’ growth and potential. He stated, “I think Quinn’s really enjoying his time right now, and that’s how you should be in Year 3“​​. Moreover, this relationship and the progress it fosters are necessary as Ewers aims to lead the Longhorns to new heights, both on and off the field.

Furthermore, the visibility and success of Ewers’ NIL deals have set a standard for other athletes. These NIL deals represent the possible financial benefits of collegiate sports. This trend is likely to continue, encouraging more athletes to take advantage of their marketability while still in college.