The world of college football largely echoes the name of Coach Prime on the daily and his influence predates his time as a coach as well. Deion has been a household name with the American audience since his time with the Atlanta Falcons, making him one of the most influential figures in the sport of all time.

During the 2023 season, Deion signed over 82 new scholarship players but unfortunately, only 39% of them stuck by for this season. This year, Coach Prime set a new record for most transfers in the 2023-24 College Football Transfer portal window with 41 new additions. The secret to his success? Well, according to Deion himself, a lot of it has to do with the massive amount of his commercials that show up on TV so frequently.

Deion speaks up on how commercials directly impact recruitment

In an Instagram post released by Deion Sanders on June 29, he was seen talking to his players about his massive appearances in commercials. Explaining how these endorsements can be helpful, he elaborated on their impact on the recruiting process. Also, since the brand of Coach Prime is nationwide now, players get to see his face on their television sets more often than any other coach, subsequently increasing the popularity of the Colorado Buffaloes for aspiring players to pick someday.

During the conversation with his players, Deion was asked whether he likes it, with him responding, “I don’t mind. It helps in people talking about recruiting. Because when we’re playing in our games and we come on, on the commercials, do you understand what that does for our recruiting?” Later, the trio ended up discussing the Doritos commercial as well as the California Almonds commercial that Deion Sanders did, making him a household name. Thus, this explains the sort of magic and the immense success that Deion has earned when it comes to recruiting five-star players, like Jordan Seaton, for instance. To give you clarity on how often Deion’s face appears on national coverage, here’s a look at his debut game against the TCU Horned Frogs last year.

“Prime Time” took over the screens in Deion’s debut

When Deion came to Boulder, it was a spectacle all around. While a lot of the fans were excited about his debut with the Buffs, a lot of them just thought of him to be just another “celebrity coach.” But like him or not, there’s no denying that Deion does have a massive impact on the college football community. So much so, that they would get to see one of his commercials every few minutes during the game against TCU.

When the game began at 12:06 p.m. ET, Deion and his commercials with Aflac appeared three times, which began at 12:27 p.m. ET. Next, at 12:35 p.m. ET, yet another of Deion’s commercials saw him encouraging the public to add California almonds to their diet. And then at 1:05 p.m. ET, the Sanders family as a whole appeared in their popular KFC commercial where they were seen admiring a $20 Fill Up Box of chicken, biscuits, and fries. Thus, Deion’s influence stretches far and wide in the college football world and while it doesn’t improve the team’s performance on the gridiron, it sure helps in catching the attention of the potential recruits for the Buffaloes.