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Noah Fifita's NIL deals: Is he the future face of college football?

Noah Fifita is a compelling new talent playing for the Arizona Wildcats as quarterback. He is not only emerging as an exceptional player but also making almighty dollars through deals. As a newcomer, the 21-year-old played quite efficiently, being a backup to Jayden de Laura. But his fate took a surprising turn during the 2023 season, where he secured the highest single-season completion percentage 72.4%.

Fifita’s exceptional performance made history for the Wildcats as they concluded the season with 7 wins. It seems his talent and consistency are paying him well, not just in terms of career growth, but also financially.

Hitting a jackpot moment for Noah Fifita

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Things that take time last longer, On February 12, 2024, Noah Fifita, posted a collaboration video on his Instagram handle promoting an insurance company named Crest Insurance Group. Later, On February 28, he posted another sponsorship video on his IG with EA Sports, mentioning the College Football 2025. 

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The year 2022 was vital for Fifita from a financial standpoint, as he made his first NIL deal with Friends of Wilbur & Wilma, which helps the student-athletes of the University of Arizona grow their brand and earn off their NIL Valuation. The QB has a NIL valuation of $712k at this point and has a surprising increase in the social media following from 10k to 25.9k. If this is not a power-pack growth, then what is?

The 2 Fs and 1 P: Future, Faith and Performance

Noah Fifita has officially made it to the 36 QBs nationwide selected for the Davey O’Brien Award. This award honors the best quarterback in the entire nation. Apart from that, Fifita has also made it to the Walter Camp Player of the Year Watch List, the Allstate AFCA Good Works Team, Athlon Sports Preseason All-American, and Phil Steele Third-Team All-American. The future looks quite fulfilling for Noah.

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What’s your perspective on:

Noah Fifita's NIL deals: Is he the future face of college football?

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Coming to his on-field performance, Fifita is now one of the top QBs in college football. His gameplay throughout the years has come out so well that he has completed 241 out of 333 pass attempts for a total of 2,869 yards and 25 touchdowns with just six interceptions. Every football player goes through transitions in their career and Fifita is no exception but the fact that he came this far is commendable.

In the upcoming season, all eyes will be on Arizona’s offensive line. It will be a season of talent and tactics and Fifita will be expected to deliver again. What are your thoughts on Noah Fifita and the Wildcats? Will it be another fruitful season for the QB? Let us know in the comments below.