What Is the Rose Bowl Parade?

The Rose Bowl parade and football game cherished Southern California New Year’s Day traditions for over a century, unfold annually in Pasadena through the efforts of the Tournament of Roses. The Rose Parade, officially known as The Rose Parade, is a cherished tradition that always precedes the Rose Bowl Game at the Rose Bowl Stadium.

Whether you opt to witness the parade in person in Pasadena or prefer the comfort of your home watching it on TV, the annual spectacle is an absolute must-watch.

What is the Rose Bowl Parade all about? 

The Rose Bowl Parade, a beloved tradition since 1890, epitomizes the festive spirit of America’s New Year’s Day celebrations. Organized by the Tournament of Roses, the 135th Rose Parade presented by Honda and the 110th Rose Bowl Game presented by Prudential will commence on January 1, 2024, at 8 AM PST. The parade, renowned for its colorful floats, marching bands, and equestrian units adorned with meticulously crafted flowers, provides a breathtaking spectacle in Pasadena.

Following the parade, the Rose Bowl Game at the Rose Bowl Stadium showcases top-tier college football teams competing for victory. The event, broadcast on NBC, ABC, Hallmark Channel, and Univision marks a delightful fusion of art, culture, and sports, heralding the new year in grand style. However, brace yourself for higher expenses this year, as ticket prices for marquee matchups like Michigan vs. Alabama and Washington vs. Texas has doubled compared to previous seasons, according to ticket companies.

College Football Playoff 2024 ticket prices 

The 110th Rose Bowl is a pivotal playoff semifinal, deciding a participant for the 2024 College Football Playoff National Championship. Officially labeled, the College Football Playoff Semifinal at the Rose Bowl Game presented by Prudential, it marks the conclusion of the 2023 FBS football season. Following this, the National Championship game unfolds just a week later at NRG Stadium in Houston. The Rose Bowl is reportedly outpacing the Sugar Bowl in cost, on track to be the best-selling Playoff semifinal since 2018. 

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StubHub spokesperson Adam Budelli notes exceptional demand for the Alabama vs. Michigan matchup, with sales doubling the Sugar Bowl and surpassing last year’s games. On secondary markets like TicketSmarter and TickPick, average Rose Bowl ticket prices exceed $1,000, with a slight drop from earlier in the week. The cheapest tickets on TickPick are $537, mainly in the upper endzone sections. Whether you’re a fan of a particular team or simply a college football enthusiast, the Rose Bowl festivities are a delightful spectacle to reckon with. 

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