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Can Deion Sanders' star power really save the declining viewership in major sports leagues?

We know how to put on a show, baby,” were the confident words of Deion Sanders with some added charm this time. Why the charm, you may ask? It was the thrill and anticipation of Prime talking, the thrill of putting the mitts on and hitting some home runs once again in Arlington, Texas. The Global Life Field in Texas hosted the 2024 All-Star Celebrity softball game this time, and Deion Sanders was the most anticipated and committed part of it.

Even though his MLB career was not as long-lived as his NFL career, Deion Sanders knows how to capitalize on his NFL fame all too well. Sanders’s fame throughout his NFL days has made him a major force in the sports world. It’s so much so that even the MLB can’t resist capitalizing on the appeal and, of course, the fan following of Prime. Honoring his legacy in the game, MLB has called for Deion Sanders again to headline their 2024 All-Star Celebrity softball game this season. A masterstroke! Given Deion Sanders’s surging popularity today, it only lured more viewers into watching Prime play softball on-field again.

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They even made a perfect ad, starring Deion Sanders in a classic cowboy outfit alongside some of the industry’s biggest names. In the video shared by FOX Media, Deion Sanders’ suave words are enough to get fans hooked to their screens during the 2024 All-Star softball game telecast. “Tonight, it’s America’s favorite pastime that takes center stage. But this ain’t just any ball game, it’s the crown jewel of the summer. We’re talking about the best of the best. It’s all-star, baby. And trust me, I know what’s it like to be a star,” Deion Sanders said with a smirk.

When and where of the All-Star softball celebrity game

Former NFL stars like Terry Owens and Dez Byrant, MLB Hall of Famer Pedro Martinez, actress Gina Rodriguez, comedian King Bach, Reality TV stars like West Wilson and Matt James, and cricket star Kieron Pollard, all and more made up the thrilling star-studded list of the day.

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It took place on Saturday, July 13, at 8:45 p.m. ET. The All-Star celebrity softball game was one of the first attractions in the major weekend for the MLB. The star-studded clash was accompanied by the annual Futures Game, a game highlighting MLB’s future stars. The highly awaited 2024 MLB Draft followed on Sunday before Monday’s Home Run Derby kicked off.

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Can Deion Sanders' star power really save the declining viewership in major sports leagues?

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Fans awaited Deion Sanders’ performance the most. However, the stars of the softball league, Ohtani, Judge, and others, stole the show with their iconic home runs. Their solid 5 against the stars’ 3 was a game to behold. Yet, it was hardly about the game here. The fans loved watching their favorite players try to make that home run.