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Shedeur and Deion Jr. turning luxury into business—are they the new faces of sports entrepreneurship?

Forget conducting boring meetings! Millionaire brothers Shedeur Sanders and Deion Sanders Jr. know how to do it in style. And guess what? The Sanders brothers are conducting business at 40,000 feet! It just took them a $360,350 private jet to oomph up their meeting sessions.

While Shedeur and Bucky are traveling with Darius Sanders, their serious conversation shows how the two brothers have a penchant for all things luxury. It’s not only about Shedeur and Bucky since the entire Sanders family relishes lavishness. 

Deion Jr. and Shedeur’s posh charter jet journey

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As captured by Well Off Media on July 24, before the 2024 season kicks in, Shedeur and Deion Jr. are enjoying the last lap of their off-season. Sitting in a luxurious charter jet, Bucky looked outside, enjoying luxury. The Well Off Media tycoon was captured living in the moment and could not help but blurt out, “Damn, too good!” Darius, accompanying Deion Jr., was spotted sipping some top-shelf sparkling wine. Indulging in the posh setting, all that Reach The People Media star had to say was, “Yes just exquisite. This is beautiful!” 

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And how could we just forget Shedeur? The Buffs quarterback chimed in with his signature, “It’s beautiful. It’s pure. It’s legendary.” Of course, it has to be legendary. After all, it cost Deion Sanders a whopping $360,350. Back in 2020, Coach Prime made Apollo Jets the check, and from then on, he and his family ensured that they would always travel in style. Thanks to Deion, his sons now have the privilege of conducting meetings up in the air! Not everyone gets to play in the big leagues. But after all, it’s the Sanders, and they are pros at playing in the posh league.

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Sanders fam swims in splendor

If the father is acing the game by owning a high-end aircraft, son Shedeur is not far behind. The Buffs QB’s car crush is real. His collection includes a selection of the best beasts, from a Mercedes-Maybach GLS 600, Lamborgini Urus, and Rolls Royce. In April, Shedeur hit another milestone, becoming the first in Colorado to own a Tesla Cybertruck. His watch collection, too, is to die for! 

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Shedeur and Deion Jr. turning luxury into business—are they the new faces of sports entrepreneurship?

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His custom-made Audemars Piguet Royal Oak 155000 watch, worth $78,200, stands out. Deion Jr., too, owns a gold-accented Ford F-150 Raptor. In the brothers’ game for everything luxurious, sister Deiondra is not far behind. 

On July 14, the soon-to-be mommy came up with a sweet surprise for her boyfriend, Jacquees. After the R&B King proposed to Deion Sanders’ daughter with a blingy solitaire, Deiondra had to do something special. She then grabbed Jacquees’ Jeep Gladiator and gave it an orange makeover, adding gold accents to the interiors and replacing the leather seats. With this, the Sanders fam rides the wave of extravagance.   

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