Since SincеDеion Sandеrs took the reins of the Colorado Buffaloes in 2022, the team has experienced an unprecedented surge in popularity and success. Transforming from a struggling squad with a 1-11 record to a powerhouse in the Pac 12, the Buffaloes have captured the attention of fans worldwide. Moreover, Coach Prime Sandеrs’ strategic recruiting efforts have been instrumental, with 24 new players joining the ranks and a notable 22nd position ranking by 247Sports.

However, behind Sandеrs stands a kеy figure who has been driving behind Colorado’s surge: Athletic Director Rick Gеorgе. George’s visionary leadership and unwavering support have been integral to the program’s remarkable transformation. Now, as the Buffaloes bask in their newly found glory, George receives the ultimatum recognition that he rightfully deserves.

CU’s Rick George becomes the Athletic Director of the Year

The National Association of Collegiate Directors of Athletics (NACDA) awarded Rick George with the prestigious Athletic Director of the Year award on Wednesday. This recognition is a testament to George’s exceptional contributions in the recruitment process for the Colorado Buffaloes, which has facilitated Coach Deion Sanders acquisition of remarkable athletic talent nationwide.

George’s pivotal role in the recruitment efforts of the Buffaloes has significantly bolstered the team’s profile and success. His efforts have not gone unnoticed, as he joins a select group of individuals honored by NACDA across various divisions. NACDA CEO Pat Manak emphasized the significance of recognizing leaders like George and highlighting their role in shaping the future of collegiate athletics. With 21 of the 28 recipients being first-time winners, the award underscores George’s impact as a transformative leader of CU.

Rick George: A legacy of leadership and innovation at CU

In 2013, Rick George became the athletic director at the University of Colorado (CU) for his second tenure in Boulder after playing a significant role in the school’s inaugural national championship win in football 23 years prior. One of George’s initial accomplishments was overseeing the expansion of the athletic complex and introducing much-needed facilities such as an indoor practice center and the Champions Center.

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Throughout his tenure, George demonstrated exemplary leadership by navigating CU through various challenges, including a devastating 100-year flood, the global pandemic, and unprecedented shifts in college athletics. His dedication and contributions garnered recognition, such as his inclusion in the National Football Foundation’s “Team of Excellence” in 2019 and receiving individual achievement awards for pioneering sports sustainability programs.

One of George’s pivotal decisions was hiring Deion ‘Coach Prime’ Sanders as head football coach in 2022, a move that revitalized Colorado Football from an 11-1 to 4-8 season record and sparked unprecedented fan engagement and media attention.

George’s commitment to student-athletes is evident in his multiple recognitions as CU’s Staff Member of the Year, emphasizing his unwavering support and presence at athletic events. His involvement in NCAA committees and leadership roles further showcases his influence and expertise in Colorado athletics.

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