Luther Burden seems to be a big food lover. His recent deals and endorsements highlight that. The star wide receiver for Missouri Tigers is emerging as a big name in the Name, Image, and Likeness (NIL) sphere. With big valuations and sponsorships, he is making his way to the list of top NIL Athletes. These deals are only a reward for his excellent gameplay.

The NIL valuation is the Industry-leading index for the high school and college athletes’ projected annual value (PAV). The algorithm mainly establishes the overall NIL market and gives a 12-month growth rate of athletes by measuring Roster Value and NIL. The dollars made are the Roster Value, while deals, sponsorships, and endorsements are NIL valuation. Being a part of such high-end deals at such a young age is inspiring.

Luther Burden’s insane deals and endorsements 

Luther Burden III is rapidly gaining popularity in the NIL space. The deals and endorsements he is part of are crazy big. Burden has officially made it to the exclusive club of unique flavored products by signing a deal with a Missouri potato chip company in 2022.

The 20-year-old represents the limited edition Honey BBQ flavor of the Red Hot Riplets Potato Chips. His Polaroid and signature are featured in the snack packs. Well, it seems Burden is a big foodie, as he is also linked with Imo’s Pizza joint, one of the iconic St. Louis pizza places. 

Apart from that, Burden released a special edition T-shirt with Charlie Hustle and signed an endorsement deal with Leaf Trading Cards. The young man is a fresh face for NXTRND, a football equipment brand, and also a new member of the Missouri-driven NIL collective Every True Tiger Foundation.

It’s a big-time achievement for an emerging football player to be featured in a sports brand. The wide receiver has roughly 114,000 social media followers and is aiming to gain massive popularity.  

The future looks bright for Luther Burden III

Good things come to those who wait. Today, Burden holds multiple deals. Speculations are that he is likely to sign more NIL deals. A semifinalist for the Biletnikoff award last season, the Missouri wide receiver is now on the list of top returning wideouts in the nation.

Luther Burden III is not just known for his NIL deals or football techniques but for his good behavior too. “This kid absorbs the things you say to him. He listens to you. But the thing that makes him different than any superstar athlete… he’s the most humble young man I’ve met,” said Demetrious Johnson, former defensive back for the Tigers, while talking about Burden’s NIL deals.

Burden is emerging as one of the promising players in the NIL world. He has already gained a reputation as a promising collegiate athlete, but surely there is more to look forward to. He could be one of the fastest wide receivers for the Missouri Tigers. What are your thoughts on Burden’s future? Let us know in the comments below.