“Let’s Do Business”: Deion Sanders Inks Partnership Deal With $11.69B Giants to Add to His Glowing Endorsement Portfolio

Deion Sanders is minting money this season. The 2024 off-season is proving fortuitous to the multi-million portfolio of Prime Time. No wonder he has heavyweight market giants like Nike under his belt this time. His endorsement list is long, and it’s not just the shoe giant or the clothing behemoth Van Heusen. This time, Deion Sanders has added another multi-billion food industry heavyweight to his endorsement list, along with his ongoing deals with Pizza Hut and KFC.

Prime broke the news through an Instagram post, captioning it, “@smuckersbrand Let’s do business.” In the post, Sanders was proudly devouring a frozen crustless sandwich, a client favorite of the $11.69 billion company. Run by parent company J.M. Smuckers, their snacks are a household name. The endorsement might be a good return-yielding one for Sanders since it was awarded the #1 in food in Fast Company’s Most Innovative Companies 2024.

While the details of the deal are not out yet, Prime is expected to earn a good lot with his investment in the company making childhood nostalgic snacks. However, this is not the only deal that Prime has bagged this year. It is just one green leaf of the whole tree. Safe to say, the year has been a financial dream for the $45 million net worth Prime.

Deion Sanders endorsement deals in 2024

Prime is benefiting from his deals with Nike, Pizza Hut, American Express, etc. But now, some names would probably get added to this list of the biggest companies joining hands with Prime. Smuckers is surely one, but not the only one.

It was in March 2024 that Deion Sanders dropped a post with an identical caption, “Let’s do business,” for his collaboration with Taft sneakers on Instagram. Then, he had only unveiled a box of sneakers, but since then, the fans have been waiting for Prime to launch his sneaker line with Taft.

Along with that, in March 2024, Deion Sanders also inked a deal with Boost Mobile, as part of which he launched a Deion Sanders-branded Motorola Razr and a Coach Prime Motorola watch. However, this was not the biggest deal for Deion Sanders in 2024.

It was at the beginning of the year in February 2024 that Sanders locked down his biggest deal in the first six months of the year with RedCon1 by becoming its part owner. With this collaboration, Deion Sanders is leading the sports nutrition and energy drinks section of the company among young college athletes, the posts of which are frequently seen on his Instagram.