In late February, Jaxson Dart signed the first-ever NIL deal with a private air partnership including personal use of the jet. The reason why Nicholas Air chose him is because of his passion for community service in addition to his talent on the field.
Founder of Nicholas Air, Nicholas Correnti, said of the partnership, “To partner with a remarkable athlete like Jaxson Dart, who shares our values of excellence and community engagement, is truly inspiring.” As Forbes stated, the one-year deal will give the QB access to Nicholas Air’s jets “to travel with family, for training and to support his philanthropic efforts.” And it looks like he’s putting it to good use with his girlfriend and HC’s family.
Lane Kiffin and Landry Kiffin join Jaxson Dart in his private jet
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Ole Miss HC Lane Kiffin is enjoying Jaxson Dart’s sweet fruit of labor as he embarks on an exciting plane adventure along with his daughter Landry Kiffin. The father-daughter duo joins the QB and his high-school sweetheart Lola Sexton who went to Corner Canyon High School with him. Lola Sexton recently uploaded a gorgeous picture of herself with a cute dog and Landry Kiffin on her IG story, where the two were seen enjoying themselves on her boyfriend’s private jet. She tagged Lane Kiffin’s daughter with a couple of heart emojis.
Lane Kiffin also took to his IG story to post a picture of the dog on the plane’s steps beneath a red carpet with the words, “Nicholas Air. Innovative private air travel.” Dart is entering his senior season at Ole Miss. Last season, he recorded 3,364 yards and 23 touchdowns and led his team to a 38-25 victory over Penn State in the Chick-fil-A Peach Bowl. For him to land this lucrative deal isn’t surprising as he’s one of the top players in NIL valuation.
Jaxson Dart’s current NIL valuation and net worth
Aside from his skills on the field leading the Rebels to their first 11-win season in 2023, Dart is a highly marketable QB with more than 113,000 social media followers. Not only that, he is employing his popularity to capitalize on his NIL brand, just as he did with Nicholas Air. According to On3 NIL 100, the Rebels QB ranks at No. 11.
As per On3, Jaxson Dart has a current NIL valuation of $1.4 million which is inclusive of deals with EA Sports and The Grove Collective, among others. As for how much he’s worth, he has a net worth of approximately $2.1 million. And even as the NFL looms closer for Dart, he will have the opportunity to extend his NIL deal into the NFL, especially with Nicholas Air.
