Laiatu Latu NIL Earnings: How Much Did He Make From NIL Deals at UCLA?

Laitau Latu, the UCLA Bruins’ DE, was phenomenal during his two-year stay. He had the highest tackles for loss per game at 1.8 tackles and ranked fourth in sacks per game (1.08). With 13 sacks last season, he was awarded the Ted Hendricks Award and Lombardi Award and was even named an All-American. Although college football players aren’t paid by the college football programs, the introduction of NIL has helped them earn a steady income before going pro. 

Since Latu is one of the top college football athletes in the country, he has some lucrative endorsement deals under his belt. But how much does he make out of it?

Laiatu Latu’s total NIL valuation

Laitau Latu’s NIL valuation is $730,000 as of April 24, 2024, as per On3.com. It includes a roster value of $638,000 and an NIL value of $92,000. His most notable NIL deal is a partnership with Newegg, an online computer hardware and consumer electronics retailer, announced on November 15, 2023. In the ad available on Newegg Studios’ YouTube channel, Latu is seen advertising Seagate Hard Disks.

Latu has another important deal signed with Saxx Underwear, a brand for men’s underwear, which was announced on September 27, 2023. Despite having only a few thousand followers on social media, he is ranked 70th overall in the NIL 100 list and 49th among all college football players in the country. Interestingly, Latu’s stock hasn’t seen much change in the last six months, but he hopes to change it with the upcoming draft. 

Laiatu Latu’s NFL draft prospect

Billed at 6 feet 5 inches and 259 pounds, Latu was impressive during his performance at the NFL combine, where he fetched a rating of 6.5 and a total score of 84, ranking 1st among DE/EDGE. Praising Latu, NFL analyst Lance Zierlein writes, “Latu possesses the kind of rare maturity to his game that you usually see from NFL veterans,” as Zierlein expects Latu to be a first-round pick.

Latu was one of the 13 prospects invited to Detroit alongside Caleb Williams, Marvin Harrison Jr., and Jayden Daniels. He was one of the five defensive players invited. Other than Detroit, he was also invited by the Buffalo Bills on April 15 and the Philadelphia Eagles on April 16. LA Chargers’ LA Chargers’ Jim Harbaugh also met with Latu to express his interest.

Various leading sources have ranked Latu to be drafted on Day 1, anywhere from #8 to the Chicago Bears (ESPN) to #23 to the Arizona Cardinals (CBS Sports). Regardless, Latu is ready for the draft day on April 25. Let us know where you think he’ll be the best fit in the comments.