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Debate

With NIL deals like Jeremiah Smith's, is college football becoming more about money than the game?

“What makes me ‘me’? It’s not the fact I can jump high. It’s not the fact I can run fast. It’s not the highlights. I was who I was before all that,” said Jeremiah Smith, an Ohio State wide receiver. 6-foot-3,200-pounder Smith hails from Miami Gardens, Florida. He had desired to play football since an early age, and to sharpen his skills, Smith went to Chaminade-Madonna Preparatory High School in Florida. After leaving the school, he achieved the ranking of the No. 1 overall high school football recruit in the 2024 class. Proceeding into his career, he joined Ohio State University, where he’s creating a surge nowadays with his performance on the field and by getting astonishing deals through his NIL valuation.

It’s not just Jeremiah’s skill in games that make him a significant player, but the five-star WR is enjoying all the attention he is getting from his fans through his NIL deals. Smith has a massive 188,000 followers, including 157,000 on Instagram and 4.4,000 on TikTok, while 27,000 people follow him on Twitter. On top of that, Smith stands at 47th on his NIL valuation and 23rd on the college football NIL rank. Jeremiah Smith’s total NIL valuation is a whopping $752,000, which is quite cool for a player who just started college football. With numbers like this, no wonder many brands want to work with him.

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One of his major deals is with a local Columbus car dealership, Richard Automotive. Along with Smith, the brand also offered the deal to Buckeyes edge rusher Jack Sawyer. Smith has the new car keys for the Dodge Durango 392 given by the dealers, and the deal includes paid promotion through social media posts. Added to that, he signed an endorsement deal with Battle Sports and got featured in a battle video. It’s a social media campaign where Smith speaks up about his plans to move forward in his college football career and what he wants to accomplish in the future.

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Besides that, Smith has inked some other deals with the NIL collectives, which are the foundation and the 1870 society. Along with that, he shook hands with EA Sports and is already a part of EA Sports College Football 25. He’s gaining so much attention quite early in his career. However, his high school and brief college journey till now have played a role in building his name. With that said, let’s look at his on-field achievements.

Career highs of Jeremiah Smith

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At Chaminade-Madonna school, Jonathan Smith was a standout player and had cool stats. There, he completed 20 receptions for 300 yards with three touchdowns during his freshman year, and coming into his sophomore year, Smith recorded 31 receptions for 667 yards and seven touchdowns. He scored 197 receptions for 3716 yards and 49 touchdowns during the games he played throughout his high school career.

After moving to Ohio State, Buckeyes Smith continued to shine and earned the reputation of being the top player in his class. He’s yet to play any games for college football, but given his high school stats, Ohio fans are expecting a lot from him. His high school coach, Dameon Jones, said, ‘He’s the smoothest kid I’ve ever seen.” Considering the hype surrounding Jeremiah Smith, he could be a key player for the Ohio team in the coming days.