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Debate

Is Jaxson Dart the future of Ole Miss football, or just another flash in the pan?

Jaxson Dart sure loves speed! In February, the Ole Miss Rebels’ quarterback inked his first NIL deal with private jet company Nicholas Air. As part of the agreement, Dart obtained an undisclosed number of flights for “travel, training and philanthropy.” However, the full details of this agreement were not disclosed. The QB was glad about the deal, saying: “Partnering with Nicholas Air in and of itself is exciting and being able to do it in tandem for events like Stuff-the-Plane is extremely gratifying.” However, it’s contributing to the community by helping the Children of Mississippi Hospital that really makes the QB proud.

Most importantly, Jeff Hoffman stated in this deal, “Facilitating the collaboration between Jaxson and Nicholas Air further demonstrates the elite nature of Jaxson as an individual and the power of his brand.” He also mentioned that Dart can drive tremendous awareness and consideration, as the athlete has quite a good reach on the social media platform, with approximately 143,000 followers. Let’s delve deep into the other NIL deals of Jaxson.

Dart’s NIL deals with major companies

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The Heisman Trophy candidate also inked an endorsement deal with Dick’s Sporting Goods. On this note, Ole Miss QB said, “I’m looking forward to sharing my style and gear preferences with fans and being part of a brand that truly supports athletes.” That is why Dart believed “Partnering with Dick’s Sporting Goods is an incredible opportunity.” In this promotional, Dart is starring in a new back-to-school theme with Kay Adams, the sports commentator. 

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However, detailed information regarding this agreement is not publicly available. According to On3, the total value of this deal may be around $100,000. Moreover, this deal was facilitated by Jeff Hoffman and ESM. Hoffman said: Jaxson’s unique blend of on-field prowess and off-field charisma aligns perfectly with Dick’s commitment to inspiring and equipping athletes.” Let’s take a glimpse of Dart’s on-field performance. 

Jaxson’s contribution to the Rebels

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In 2023, Dart threw for 3,364 yards and 23 touchdowns while leading Ole Miss to an 11-2 record. Along with that, he also won the Chick-fil-A Peach Bowl. Most importantly, the QB is famous for his marketable features. Additionally, he is one of the recognized QBs of the Ole Miss Rebels.

What’s your perspective on:

Is Jaxson Dart the future of Ole Miss football, or just another flash in the pan?

Have an interesting take?

Currently, the stellar performer is focusing on preparing himself for the 2024 season on August 31. Jaxson can be expected to bring the Rebels to the playoffs through his patience mindset.  What do you think? Let me know your thoughts in the comment box.