In the present scenario, the athletes show interest in playing college football because of NIL (name, image, and likeness) deals. These endorsements and promotional deals have opened up because of the rising fame of college athletes. The story is no different for the Tennessee Volunteers EDGE, James Pearce. His incredible performance, along with his inclusion in the first team All-SEC, made the three-star prospect an attractive candidate for trading NIL.

The potential and marketing features of James can influence any major brands to sign with him. And, it has helped James, as his NIL money has boosted his marketing value and has become a major part of his financial life. It has contributed substantially to his net worth. Let’s delve deep into the NIL deals of James Pearce.

Pearce’s NIL deals and its valuation

The three-star defensive end inked his first NIL deal with Spyre Sports Group, a company that mainly focuses on the fans’ and athletes’ loyalty to their alma mater for marketing purposes. As per the reports, approximately 200 Tennessee student-athletes across 11 sports have signed deals with Spyre. For James to sign this deal, it’s not only a testament to his growing influence but also enhances his scope of marketability and success.

The defensive end of the Volunteers has been given an impressive NIL valuation, which is approximately $225,000. It has happened because of his remarkable performances in the last season against Texas A&M. Let’s take a glimpse at the EDGE’s tremendous performance throughout his football journey, which has earned him this NIL deal.

James’ performance throughout his journey 

It’s remarkable how James went from an unknown recruit to one of the best college football edge defenders. In 2022, he was recruited as the No. 2 edge rusher in the country, as well as the No. 1 player in North Carolina. The defensive end finished his season with a touchdown against Iowa in the Citrus Bowl in a 35-0 win.

It was such an impressive season that Bill Connelly wrote, “He became so dominant so quickly that it almost leads you to wonder: He doesn’t have another gear, does he? And how transformative might it be for Tennessee if he does?”

According to On3, James, a five-star prospect, has an approach toward the 2025 NFL Draft. That is why he is preparing himself to challenge the major powerhouses of the gridiron in the upcoming season. In the 2024 College Football Playoff race, James is considered as 23rd most important player and it is expected that he will bring even more to the Volunteers next year.

Nevertheless, what do you think about James Pearce’s NFL prospects moving ahead? Share your thoughts in the comments below.