“It Wasn’t About Money”: Deion Sanders Reveals Why He Joined Colorado, Hours After Giving Long Term Commitment to the Team

It was June 24th, and the Buff Nation received the ultimate commitment from their “Coach Prime” — Deion Sanders declared on The Joel Klatt Show that he has no intention of leaving college football or Colorado at all. Highlighting his roles as both a father and head coach, Sanders stated, “I am a real father. I’m not a baby daddy. I lead my sons; I don’t follow them.”

Now, this unwavering commitment from Deion Sanders has already ignited excitement and speculation among Buffaloes fans, and he has further come forward to reveal the real reason behind him taking up the head coaching role of Colorado football.

During an interview in Las Vegas, as showcased on the June 26th episode of Well Off Media, Sanders openly expressed the driving force behind his move from Florida to Boulder. He attributed it solely to his profound faith in the Almighty, describing it as “God’s Whisper.”

“It wasn’t about money, It wasn’t about the finances, It wasn’t about the fame, It wasn’t about opportunity,” Sanders affirmed. “It was about the calling that God had on my life.” He further explained that throughout his life, he has never been drawn to places where everything is already “fixed”, but rather to those where his help, spirit, and guidance are needed. “I’ve always been called to places that need that injection, that need that spirit,” Sanders added. Indееd, whilе most of thе collеgе football community assumеs Deion Sanders is in Colorado, chasing “the bag”, that was nеvеr thе casе.

Head coach Deion Sanders is a givеr

While college football boasts high-paid coaches like Kirby Smart, whose salary is $11.4 million annually, Deion Sanders’ salary is half of that, at $5.5 million, and nearly the same as what his son, Shedeur Sanders, earns through his NIL ($4.6 million). When Sanders first signed his $29.5 million five-year contract, CU didn’t even have enough funds to pay him, with Athletic Director Rick George relying on Sanders and his strategy to generate it moving forward. Since then, in less than two years, Deion Sanders’ “Prime Effect” has brought more than enough revenue to CU in Boulder.

From generating nearly $280 million in his first season to rebuilding Boulder’s economy and making the 2024 season his second back-to-back sold-out season, that too, three months before the season opener, Deion Sanders has brought it all. Moreover, while other programs and their head coaches use funds to make official home visits to their recruits, Sanders’ no-visit policy has helped CU save an extra $200,000 on top of everything else.

This proves that money was not Deion Sanders’ priority, but building the next generation of footballers was. On that note, Deion even expressed how much he loved coaching from day one. “I like that because a coach has this connotation and this brand,” said Coach Prime. “That he’s helping you get to where you need to go. To me, he’s like a live navigation system.” Now, all that remains is for Deion and his team to work their magic on the field this season and revive the Buffaloes from their 4-8 setback.