Harvard Business School Conducts 1 Year Long Case Study on Deion Sanders’ “Prime Effect”: Results Will Shock You

Deion Sanders is nowhere near slowing down from his success rampage. From being the SI Sports Person of the Year: 2023 to selling out each home game for the whole season and creating history, Prime Time is THE talk of the town. The ‘Prime Effect’ swooping over the world was no secret, however the magnitude it has gained sure is.

Deion Sanders has become the face of college football, quite literally, as he could pique the esteemed Harvard University’s interests. Harvard’s Hise O. Gibson carried out the study on ‘Deion Sanders: The Prime Effect’, studying how Sanders’ experience and leadership turned the program around in under two years. While the study is exclusive for purchase, here is a detailed look at the results of the study.

The effects of The Prime Effect

Despite having a losing record of 4-8, Colorado’s clash against UCLA was one of the top five games in terms of viewership, as the Buffs-UCLA clash garnered about 4.66 million on ABC, per NBC Sports. Moreover, the Colorado merchandise witnessed a more than 400% increase in sales in the 2023 year. If all this was not enough to define the success of CU in 2023, the surge of a whopping $2.8 million in revenue as compared to the previous fiscal year 2022 sure is.

All of this is majorly credited to the business acumen of Deion Sanders since he established a firm presence of CU on social media. Radio advertisements, digital signage, sponsorships, and other commercial opportunities also observed a steady rise. The best part about it all? CU made about 21 million every weekend, as Deion Sanders reported on the Million Dollaz episode 266.

Along with that, the number of admissions to CU has also shot up as 68,000 kids are trying to get into the University of Colorado, also reported by Sanders on the episode. “We love it. One of the most beautiful campuses in the country,” Sanders later added, taking great pride in his institution. To add to all this, Deion Sanders has also set financial goals for the upcoming years.

Deion Sanders’ goals for upcoming years

The revenue returns for Colorado are set to have this steady rise in the following years as well. The fiscal year 2023 observed a 51% rise in MMR revenue in Colorado. Learfeild, the manager of Multimedia Rights at Colorado, reported that Buffs will receive 65% of the first $10 million of average gross revenue, then 70% of anything above that threshold in the fiscal year 2025.

READ ALSO: How Multi-Millionaire Deion Sanders Led Colorado’s Staggering Rise in Multi-Media Frontier – A Reality Check

The guaranteed minimums start at $4 million in year one and are further expected to rise to $5.35 million by fiscal 2035. All of this will be majorly prompted by the increase in ticket sales, as well as the increase in average rates of tickets. The returns from tickets were $13 million in the fiscal year 2023 and athletic donations were worth $29.3 million in fiscal 2023.

READ MORE:  Deion Sanders Stays Silent as Colorado’s Suspended Star’s Return Brings Huge Boost Ahead of Spring