An expansion is on the cards for Deion Sanders Jr.’s Well Off brand! Early last month, the 30-year-old had a serious conversation with Coach Prime on how to take his booming platform, which had over 451K subscribers, to new heights. The number of subscribers is currently at 456K, showing that his channel is consistently going in an upward direction. So what’s the plan that he and his father have come up with?

Deion Sanders Jr. has been using Well Off Media to reach the public with all the scenes regarding the Buffs and their training. In that video, the oldest son of Coach Prime boldly declared, “Right now is the time to expand the brand.” While Well Off Media’s current focus for content is Colorado, this upcoming expansion promises more perspectives and coverage. 

In the latest YouTube episode on Reach The People Media on July 25, Deion Sanders Jr. joined Darius Sanders to reveal a piece of information that fans are dying to know. When asked what plans he has for his channel next year, he said, “We’re expanding Well Off to cover not only Colorado but other schools too.” Deion Jr. also added, “Regardless of where I’m physically at, somebody that’s representing Well Off is going to be here and somebody that’s representing Well Off is going to be there. So Well Off is still going to be everywhere.”

There had been curiosity among fans because after the 2024 season, Deion Jr.’s half-brothers Shedeur Sanders and Shilo Sanders will be leaving Coach Prime and Colorado for the NFL. But according to what Bucky is suggesting, Buffs fans can rest-assured that they’ll still be getting coverage on Colorado. Only this time, there’s going to be more content on other Big 12 teams. Well Off is here to stay and Deion Jr. has already set a foundation that cannot be swayed. 

Deion Sanders Jr. cements his ‘Well Off’ legacy in Colorado

If you’re worried about the likelihood of Deion Sanders Jr. leaving Colorado behind to follow his brothers, you might want to hear this. Earlier this March, he used Well Off Media to document his wholesome reaction to getting his first Well Off truck. The $79K truck featured the signature Buffs black and gold colors, finished with his brand’s logo. 

Deion Sanders Jr. was overwhelmed by emotion as he said, “This is crazy, I may want to cry. I’m the behind-the-scenes guy.” Following this, he has also dropped another hint on expanding Well Off materially. These unfoldings display his true commitment to Colorado to excel in all endeavors. It goes without doubt that we’re going to see more and more of Well Off in the upcoming years.