The Colorado Buffaloes head coach never misses a chance to voice his interesting challenges. As the Buffs players undergo grueling training, Coach Prime is in a sideline conversation with one of his coaches. Deion Sanders is all pumped up with enthusiasm as his blood boils to take over the opponents. However, the coach has an interesting way to celebrate the victory.

While conversing with the coach, Sanders revealed that the Buffaloes will take charge over the opponents, and he will order the players to sport sunglasses. This is the HC’s marketing stunt as he has been one of the most loyal customers of the $90 million sunglass brand Blenders.

Deion Sanders’ way of celebration with style

The last season has disappointed Deion Sanders and the Buffs family. However, Coach Prime has high confidence this time and firmly believes they will emerge victorious. This time, too, Well Off Media brilliantly captures the behind-the-scenes as the Buffs players are training to evolve into their best form. Meanwhile, Sanders has something to say about his plans for the upcoming days. Chatting with another coach, he claimed, “Not only we going to kick their b**t, we’re going to take over their Stadium. We going to have every kid I’m going to ask every kid from they going to come in there with shades on. I’m asking every kid I want you wear your shade.”

Apart from his top-notch coaching strategies, Sanders is known for bringing with him a charismatic yet electrifying style statement. A cowboy hat and sunglasses have been his patent look once he moved into Colorado. However, Coach Prime has another intention behind wearing the sunglasses.

Coach Prime’s marketing tactics

Earlier, a rival football coach criticized Sanders for not taking off his sunglasses even while talking to adults. The Coach replied, “They don’t realize they just helped me with business.” What he meant as ‘business’ initially was not comprehended by the fans, but gradually, they traced down the purpose. The Buffs HC officially launched a new line of sunglasses, collaborating with Blenders.

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The brand, valued at $90 million in late 2019, was partially acquired by the Italian Safilo Group, which bought 70% of its stake. It was the idea of Blenders CEO Chase Fisher’s father, who has been a Sanders fan, to team up with Coach Prime. As the brand collaborated with Coach Prime, he celebrated by giving out pairs of shades to his players. Hence, as before, the coach wants to take advantage of the rivalry to rush on the production of Blenders sunglasses.

Previously, the ill-advised jab at Sanders was made by CSU Rams, which the Blenders took as an opportunity to send glasses to the entire Buffaloes team, which gathered $5 million in sales. Even though Deion Sanders did not take any name while making the open challenge, the business motive remains the same.

Also Read: Following Shedeur Sanders’ Footsteps, CU Buffs’ O-Line Prodigy Extends Open Invitation to Players Before Spring Transfer Portal Window