While the detractors were at it for commenting the most brutal backlash for him over his comment on Xavier Smith, Shedeur Sanders couldn’t care less. To prove the point further, the QB took to his Instagram to share his latest life update. Shedeur Sanders’ life has been a wild roller coaster lately, from taking over Bronny James in NIL valuation to getting lauded for leading the O-Line well at his last Spring game at Colorado to this backlash.

Amidst all this, however, Shedeur Sanders continues to live his American Dream. From a diamond-studded statement CU ring, and his newly purchased sleek silver Tesla Cybertruck to a massive bulky chain with an equally studded ‘Legendary’ pendant, Shedeur Sanders’ fit and game continue to bedazzle his fans. His father, Deion Sanders, was one proud dad seeing Shedeur Sanders excel in his life. Just like he stood up earlier to defend him from the haters, Prime continued the suit by lauding his son for building such a life.

“God is good son!” Prime commented with an ‘I’m proud of you’ undertone lacing his words. All thanks for this goes to the lavish endorsements Shedeur has been endorsing for the past few months. Continuing his trajectory of eclipsing the NIL norms, Shedeur Sanders partnered with the Smoothie King to release ‘The Shedeur’: his very own Angel Food smoothie with added blueberries and multivitamins. Not to mention he and his whole family joined hands with KFC for several advertisements.

Shedeur’s long-term deal with Gatorade also brings in a steady income flow for him, as it was just this past November that he debuted their new ‘blueberry raspberry’ flavor for the drink company. The QB Sanders has also engaged in some commendable endorsements like launching his barbeque sauce in 2022, while he was tabbed as Brady’s brand ambassador.

While the partnership with multi-mullion companies stands at its place, Shedeur Sanders’ collaboration with one automobile giant sets him apart from all other CFB athletes and most other NFL athletes: Mercedez-Benz. All this gave Shedeur Sanders the ultimate thrust he needed to climb up the pedestal that Bronny James was sitting on for quite a while.

Shedeur Sanders clinches the top NIL spot

Bronny James stood tall and strong as the top NIL valuation holder in the whole of NCAA until his NIL graph suffered a steep negative 5% decline starting from April 2024, reducing his NIL valuation to the same amount as Shedeur Sanders’s NIL valuation of $4.7 million back during the early days of April.

After almost a month, however, Shedeur Sanders’s NIL valuation dropped down to $4.6 million, as his graph suffered a negative 2% decline. Despite that, Shedeur Sanders remains seated on the throne of the top NIL-valued player in NCAA, while Bronny James is seated at the third spot, with a valuation of just $3.7 million.