What would Coach Prime do? That was the little game that Sam, Tysha, and the cameraman of Reach the People Media played before landing a flight to Atlanta that had some complications. As Deion Sanders and his crew were getting ready to board their flight to Atlanta, an update about the temperature in Vegas came in. “One bad news. Record-setting hotness in Vegas is about 110°. This means it affects our takeoff,” Sam of Reach the People Media said. They were left with 2 options; either to wait till 10 pm for it to cool down or to have a halt in between to refuel.

As they were waiting for Coach Prime near his private jet, they thought of guessing the option that Prime might consider. Sam believed that Coach Prime would wait for everything to cool down while Tysha Stewart guessed that Prime would gladly follow the schedule and take a break, given the type of disciplined person he was. Of course, Tysha’s answer proved to be correct, as Coach Prime confidently answered “Touchdown and refuel,” on the June 26 video of Reach the People Media. 

The event was an important one for Prime since it was one of his public appearances for Coach Prime. The event where Prime was invited as the guest was to commemorate the mighty collaboration of GNC, a health supplement company, with RedCon1, the supplement brand that Deion Sanders has held an ownership stake in since February 2024. During the few months of 2024 that Prime has taken up the owner’s duties at RedCon1, he has frequently posted about their products, promoting them to his 4.9 million followers on Instagram.

Thanks to the collaboration, Deion Sanders is making the sports nutrition and energy drinks section of the company popular among young college athletes, among whom he is an influential figure. This, along with the various other deals that Deion Sanders has signed in the first 6 months of 2024, added some good wealth to his $45 million net worth.

Deion Sanders’ collaborations

On June 13, Deion Sanders took to his Instagram to announce his collaboration with multi-billion food industry heavyweight Smuckers, along with his ongoing deals with Pizza Hut and KFC. Run by $11.69 billion parent company J.M. Smucker, Prime sure got a behemoth deal on his endorsement list.

But that is not where the list ends. Despite having a collaboration with the shoe industry giant Nike under his belt, Prime wanted to extend his love for sneakers. This led to him collaborating with Taft sneakers which he announced in March 2024. All these deals and more are just proof of how much the fans adore Coach Prime, be it on or off the field.