Despite Critical 700% Rise, Colorado Is Yet to See Deion Sanders’ Biggest Impact Months After Cracking $30,000,000 Deal

Deion Sanders has already made a big impact on the University of Colorado football program since joining them as the head coach. The Buffaloes have seen a rise in many metrics, including a 700% rise in merchandise sales. This is even before the NFL legend has taken charge of his first official game for the team. But his biggest impact for the university is yet to come.

Sanders shocked the college football world when he made the switch to Colorado from Jackson State late last year. Many believed that the Buffaloes would experience the Deion Sanders effect, both on and off the field. While they have already seen waves of it, the biggest impact is yet to come in the admissions office.

The biggest Deion Sanders effect 

Deion Sanders has changed the whole ballgame in Colorado. The Buffaloes, who have been a sort of sleeping giant on the field, suddenly find themselves on the rise in every measurable metric since the arrival of the former Atlanta Falcons cornerback. But according to Sports business analyst Joe Pompliano, the biggest Sanders effect will be in the admissions office.

Pompliano believes that having someone like Sanders on campus will drive up admission applications to the university. Something similar happened back in 1984 when the then-Boston College QB Doug Flutie threw a Hail Mary to beat Miami. That one single act drove admission applications at Boston by 30% that year.

The ‘Flutie Effect’ is now the Dieon Sanders effect. And higher admission applications to a university will mean more money to put into football or other programs. That will have a knock-on effect on everything around the campus. The rise is already visible in other areas.

The Rise of the Buffaloes 

Deion Sanders may surely drive up the admission applications to Colorado. That will come to light when the fall session begins in a few months. But there are other metrics that have already given an idea about the effect of his appointment by the Buffaloes.

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Since Sanders joined the school, the football season tickets have sold out like hotcakes. Merchandise sales are up by a whopping 700% and the team has got more than 800k new followers on social media. Many talented players have also joined the program just because they want to play for Sanders.

When the Buffaloes signed the NFL legend on a $30 million, many might have thought that the school overpaid. But looking at the numbers he has and will rake up for the school, the Buffaloes would think that it was money well spent. What do you think about the Deion Sanders effect? Do share in the comments.

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