Deion Sanders Says He Didn’t Write Elevate & Dominate to “Make Some Money”, but to Become a Life Coach

Deion Sanders isn’t just a coach on the field; his social media presence and interviews showcase his skills as a life coach too. Now, he has put those skills into his new book, “Elevate and Dominate: 21 Ways to Win On and Off the Field.” In the book he openly shares his experiences – the wins and losses, successes and struggles – offering practical principles for daily life.

Currently, the Colorado Buffaloes‘ head coach is actively promoting the book with a tour across ‘prime’ cities, signing copies and engaging with fans. His recent appearance on The Kelly Clarkson Show also highlights his dedication to sharing his message beyond the playing field. However, financial gain isn’t Coach Sanders’ primary goal with this book. For the millions-worthy “Coach Prime” this book is something more.

Coach Prime writes book to coach lives

In a recent appearance on The Kelly Clarkson Show, Deion Sanders discussed more about his new book. He also candidly shared the driving force behind his new launch.  Deion said,  “I didn’t do a book because I wanted to make money. I did a book because…..it’s a way to get to people that I wouldn’t normally reach and everyone has a coach.” He also poked Kelly, asking if a gifted singer like her had a vocal coach and the singer confirmed it.

Deion then pointed out that everyone has coaches in their careers, regardless of the field – sports or anything else. However, he highlighted that guidance for daily life is often lacking. That’s where “Coach Prime” wants to step in. “I want to be your Coach on a daily basis and that’s why I comprised this book,” he said. Thus this desire to be a daily coach fuels Deion’s new book, where he shares winning strategies as a proven champion.

Deion Sanders’ forays into writing and coaching

The Coach Prime is more than just a champion athlete – he’s a champion for personal growth. The Pro Football Hall of Famer has surpassed his playing days to become a coach, mentor, and motivational speaker with infectious energy.  His trophy case overflows with accolades, but his true passion lies in sharing the hard-won lessons from his athletic career to empower others. This passion fueled Deion’s latest book, “Elevate and Dominate: 21 Ways to Win On and Off the Field.” The title pays homage to his jersey number – 21. As a renowned leadership book, it reflects Deion’s focus on nurturing success in all aspects of life.

Read More: “Great Song Son”: Deion Sanders Jr. Gets More Love From Coach Prime as He Executes Book Signing in New York & New Jersey With Perfection

This isn’t his first step into authorship; his 1999 memoir, “Power, Money & Sex,” also offered a raw and honest look at the challenges of success. Both books showcase Deion’s ability to turn life experiences into valuable lessons for his readers. Keeping his massive net worth aside, Deion thus prioritizes guiding others over financial gain. What are your thoughts on the $45 million worth of Coach Prime’s new book venture? Share with us in the comments below. 

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