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If Deion Sanders and his sons Shedeur and Shilo raging on the football field, Coach Prime’s eldest son Deion Sanders Jr. is setting the off-field on fire. Every one of us knows, how Shedeur leads the table of NIL rankings are concerned in college football. While Shedeur’s estimated worth is $4.7 million, his brother is not far away.

After cutting ties with football, Deion Jr. has switched to the role of a tycoon who established Colorado Buffaloes as a brand in itself. Besides, his YouTube channel, Well Off Media, Bucky’s interest is dispersed and therefore he has multiple sources of income.   

Financial benefits Deion Jr. derived from Well Off Media

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As per the reports presented by Sportshive, 31-year-old Bucky holds a net worth of $5 million. The first-born son of the Buffaloes HC played three seasons with SMU. Since then, his interest lies in marketing, and his brainchild, Well Off Media has been successful in channeling his interest. 

The YouTube channel that keeps track of the behind-the-scenes and the nitty-gritty of the Buffs squad is reported to have accumulated a huge fortune. Even though the exact amount is difficult to decipher, approximately, the net worth of the channel is between $ 64.3k to $386K.  

With his 2018 venture, Deion Jr. has climbed the ladder of financial success. The monthly earning of Well Off Media ranges from $2000 and may reach up to as much as $15,000. From this platform, he has garnered a troop of followers of over 4.8 million who ensure to exhibit support in his other endeavors as well.  

An array of  income sources for Bucky

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In an attempt to extend the legacy of “Well Off” beyond just a YouTube channel, Bucky Jr. launched an opulence and luxury clothing brand, known as “Well Off Forever” in 2016. Propagating his streetwear clothing brand among the Colorado fans, he went like, “Wearing Colorado merch hits harder than designer.” Hence, other than being a social media marketer of big-ticket brands in collaboration with Buffaloes, Deion Jr. earns a good amount by giving tough competition in the fashion industry as well. 

Also Read: “There’s a Plan There”: NFL Executives Allegedly Accuse Jim Harbaugh of Playing Mind Games to Boost J.J. McCarthy’s Draft Stock

Besides entrepreneurial roles, Bucky has opened a new avenue for earning. He has channeled his creative talent to increase his fortune. Like Deion Sanders, his eldest son shares a deep passion for music. His first rap song, Swaggin’, came up in 2011. 11 years later, Deion Jr. released two more songs- ‘Money Old’ and ‘Kandy’ that gained popularity among the Buffs fans and beyond.  

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Even though Deion Sanders Jr. refused to walk on his father’s and brothers’ that led them to athletics, by catering through his business-minded side he has succeeded in his life. Considering the wealth he has stockpiled he will be very soon be able to catch up with Shedeur.  

Read More: Caitlin Clark Shatters Deion Sanders’ Hopes as Daughter Shelomi and Team Fall in Sweet 16 Against Iowa