Colorado’s Shedeur Sanders is expected to be a top pick in the 2025 NFL Draft. But with his impending move to the league, people awaited his father, Deion Sanders, to coach in the NFL, which he has denied. Coach Prime plans to stay with the Colorado Buffaloes and become a dominant force. “I lead my sons, I don’t follow my sons,” he said.

In a new podcast discussion, the Sanders brothers provided a big update on their plans and what things would look like for Deion Sanders and Colorado. Shedeur, Shilo, and Deion Sanders Jr. were all a part of the conversation. “Just building a team, expanding, you know, the brand because, you know next year you don’t know what it’s going to look like and actually saving some of that money because you just don’t know how long everything’s going to last,” the oldest shared his thoughts.

Well, Colorado fans know the amount of work Sanders Jr. put into Well Off Media. The brand not only changed the way people perceived the team but also attracted celebrities and created a lot of hype. Right from updating fans about their training sessions to sharing casual conversations, Well Off Media is the window through which fans can look.

No doubt, Prime Time has acknowledged Deion Sanders Jr’s presence in Colorado as one of the most important. This in-house coverage goes quite well with Deion Sanders’s performative nature. But what if Junior plans to jump teams?

“No, expand a team so like say if I do go somewhere or have other things going on, if I do pop up on one of y’all when y’all get drafted or something, it’s like okay, cool. Somebody is still here to fulfill daddy’s page and still have the daily Colorado post on there,” Sanders Jr. said, clearly drawing his future goals for Colorado.

But with this update, a few things are clear:

1. Deion Sanders will stay put in Colorado.
2. It is Bucky who is open to moving to the NFL with his brothers.

However, regarding the father’s social media page, Junior has been hijacking it a lot lately.

Deion Sanders Jr.: A marketing mastermind

Bucky is nothing less of a marketing mastermind than his father, Coach Prime. While Coach Prime has brought Colorado up with his strategies, Deion Sanders Jr. has increased the Sanders’ online numbers, including Coach Prime. To make his father and brothers even more popular among fans online, Deion Sanders Jr. is pulling each social media trick up his sleeve.

Just before their Fourth of July vacation, Deion Sanders Jr. pulled a smooth marketing move for Coach Prime and his Primes. Bucky, pairing up with Shedeur Sanders, planned a sneaker heist in front of Deion Sanders’s 4.9 million Instagram followers, promoting not only Deion Sanders but also his shoes—two birds with one stone.

“I found these in your office, you might as well let me wear these to Miami tomorrow – @deionsandersjr (I asked you on here because you can’t say no in front of everybody),” Jr. shared on Instagram, with pictures of Deion Sanders’s shows in red and white. Smart marketing!

Additionally, Bucky perfectly leverages his access to his father’s account. Back in June, he posted a video of Shedeur sleeping with his mouth open. While Coach Prime called him out quickly, Bucky has always known how to find ways to irk his brothers. Fans love to see this dynamic online and Deion Sanders Jr. is behind bringing all this online.

Do you think Deion Sanders Jr. should stay with Coach Prime in Colorado? Let us know in the comments below.