Ever notice how Deion Sanders just has that magic touch? The guy is a marketing genius. Whether it’s his flashy sunglasses, electric interviews, or his knack for getting the best out of his players, Coach Prime knows how to steal the spotlight. Since stepping into the head coach role at Colorado, he’s been shaking things up in a big way. “I don’t just want to play the game,” Sanders said, “I want to change the game.” His energy has already turned heads, bringing in top recruits and putting the Buffs back on the map.

During the BigDoggChico Show on July 11th, UNK shared some pretty interesting thoughts about Deion and the future of college football. He talked about the shift towards super conferences, driven by big TV and streaming money. “You know one of them got to be SEC,” UNK mentioned, pointing out the SEC’s ongoing expansion. He even hinted that schools like Notre Dame might have to join a conference soon. Sanders fits right into this picture, with his ambitious vision for Colorado making the Buffs’ $280 million investment seem like a smart bet. UNK noted, “The future of the Big 12 with Coach Prime as the centerpiece right now… the future is bright, brother.”

It’s not just UNK who sees the potential in Sanders’ approach. Many in the football community have laid out their opinions regarding Coach Prime. RJ Young, from The Number One College Football Show, stated, “Sanders is a singular college football coach who won back-to-back SWAC titles. College football aficionados know this, and they’ll tune in to see what he does with this team,” he remarked. And this has been true, up to a certain extent, though. Even if Colorado did not manage to leave an impact last season, Deion still has managed to mold 2 sought-after players on the team; Travis Hunter and Shedeur Sanders. Also, it was under Sanders that the Buffs’ games and recruitment turned into something different. Hell, it’s making people $290k+ TVs.

The Prime effect

According to 247Sports, Colorado’s recruiting class has skyrocketed in the rankings. A prime example is Jordan Seaton, a five-star offensive tackle and one of the best in the 2024 class, who committed to the Buffaloes. Seaton’s commitment to the Buffaloes is expected to significantly strengthen Colorado’s offensive line, addressing a key area of need. ESPN highlighted how intense the Buffaloes’ training camps have become under his watch. Players are buying into his vision, and you can see the improvements on the field. Travis has gained more than 10 pounds, making him stronger and able to take more hits. Shedeur and his throwing accuracy have gone up as well.

Additionally, according to the Denver Post, the Buffaloes’ ticket sales and sponsorship revenue have increased by 40% since Sanders’ hiring, reflecting the renewed interest and excitement among fans. And let’s not forget the biggest endorsement he got from the Big 12 commissioner on his show Coach Prime Season 2. “he builds legacies, he doesn’t inherit them,” the commissioner mentioned. Although the Buffs’ performance last season was not up to the mark, their overall viewership and demand have not gone down in the market. Andy Staples from On3 agreed on this. “Deion brings so many eyeballs. That everybody Colorado plays wants to beat the living crap out of them,” Staples said on his show. With the 2024, CU fans can only hope that Deion finally snaps to his senses and gets a cup, cause it’s about time.