The ‘Prime’ shows are back. Well, they were back since they were sold out after mere minutes even after they were restocked. After all, it’s the Deion Sanders Nike Air DT Max ’96. This was the third restock of Prime’s that were sold out in minutes since they were launched earlier this month. Fans don’t seem to get enough of Prime’s re-launched his signature shoes. And now, Deion Sanders is not missing any chance to flaunt his shoes.

On June 28, 2024, Deion Sanders took to his Instagram to announce yet another re-stock of his shoes by sharing some beautiful shots of his turfs. The bottom, flaunting the face of Deion Sanders, was a thing to behold with its black and white colorway with gold accents, embodying the Colorado spirit. “I’m back even tho I Never left, it’s debated underrated but the best. Yes. #PRIMES #DEION’S @nike @citygear,” Deion Sanders wrote on his Instagram. While the fans were praising the kicks, they were also complaining in the comment section of the post about the kicks selling out in minutes.

Well, they had to. Especially after Reach the People Media’s June 27 video featured Prime rocking a swagger look for his trip to Atlanta. Moments before taking center stage, literally, as the part owner of RedCon1 and guest speaker at the GNC X RedCon1’s promotional event in Atlanta, Deion Sanders had personally signed two pairs of the DT Max 96. The news drove everyone who had their eye on Sanders’ sneakers for a long time crazy, as they wanted to get their hands on it. Hence, it was only natural for them to be disappointed when all of them sold out.

Fans are disappointed over Prime’s shoes selling out.

The ones who have been trying to get their hands on them for a long time but could not, because of them selling out, clearly were getting a bit frustrated. The comments asking Deion Sanders to restock and when would they be able to get their hands on some were flooding the comment section of Sanders’ post.

“Make more. I couldn’t get a pair,” a fan said bluntly in a no-nonsense way in the comment section. “Still sold out!” Another fan followed, expressing his frustration. The frustration might prove to be both a good and bad thing for Prime. Good, because it shows how valuable his product is in the market. And bad because it’s not very appreciable to keep the fans waiting too long. “When? We are waiting,” another user added, voicing the same concern.

Others, however, took a more polite way to remind Coach Prime to re-stock. “I need some Coach,” a user iterated. Another one, taking the subtle road, asked Deion Sanders politely. “I want to order me a few pair unk deionsanders when you dropping them again?” Now that Deion Sanders and his logistics team at Nike have a fair understanding of the demand for Nike DT Max 96, fans can expect them to take care of them not selling out so fast!