Deion Sanders & Colorado Buffaloes Set to Pocket Whopping $20,000,000 as Big 12 Eyes Massive Deal

A decision that could change the future of the Big 12. The Big 12 members are considering embarking on something never done before: private equity investment. While it is to ensure the league’s long-term financial and competitive security, this would be a milestone point in the Big 12 history. Out of all the things it would mean, the paramount one would be the cash flow coming in. Luxembourg-based CVC Capital Partners have a proposal of $800 million to $1 billion for a 15%-20% stake in the league. But what would this mean for the teams in the league?

The answer is pretty simple. It would mean a jackpot for the teams in the league, especially for Colorado. “A portion of the money would go directly to the 16 conference members, and the partnership would give the conference access to CVC’s investment services and clients,” CBC Sports states. Now this would mean other several million coming in for Colorado this season. Deion Sanders and Co. have already minted money since Deion Sanders took over. Right from multi-media sales to ticket sales, everything has witnessed a huge rise since Deion Sanders took over.

For the last two consecutive seasons, Colorado has been selling out the regular season tickets. This season, they sold out even before the regular season started, marking a huge boost in Colorado’s sales. If the Big 12 seals this deal, then Deion Sanders and Co. would be getting another good chunk of money this season, plus all the earnings they have already made, skyrocketing their earnings. However, looking at the current situation, does the merger look possible in the near future?

Will the Big 12 and CVC shake hands?

Long answer short, the proposal is still in the talks. It is dependent on a lot of factors, one of them being the Big 12’s agreement to the terms of CVC. Big 12 teams are currently earning $31.7 million each with Fox and ESPN in a media rights deal that ends in 2031, per CBS Sports/ The Big Ten teams earn $75 million each, the highest in all conferences.

If the Big 12 signs this deal, it would bring them much closer to the Big 10 since it would be a 100% increase in their original value. However, as sources state, several authorities still need further convincing. Commissioner Brett Yormark had a prior relationship with CVC and is yet to address the news. With all the things still under contemplation and consideration stage, the Big 12 teams would eagerly await the outcome of the merger.