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Deion Sanders and his Colorado football team are working hard during spring practice, but they know it takes more than sweat to win. They need more funds to improve the situation on the field. As the Buffaloes prepare for the tougher competition of the Big 12, they need financial support. That’s where the new 5430 Alliance comes in. This NIL collective helps Colorado athletes across all sports connect with fans, business ventures, alums, and charities for the resources they need to compete at the highest levels.

This new NIL initiative is all set to kick things off with a huge event. On Friday, April 26, the Prime Time Elite Dinner will offer fans an exclusive chance to meet Coach Prime and the Buffs’ star players. This highly anticipated event is a major fundraiser for the team, and tickets come with a hefty price tag. Here’s what you need to know about the CU Buffs’ NIL fundraising dinner.

Colorado football’s NIL dinner offers big-ticket options

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The 5430 Alliance’s star-studded dinner event hopes to raise a whopping $639,802, and here’s how. The hottest ticket in town was the $20,543 Prime Time Elite spot for a private meal and photo with Deion – it sold out instantly. But dedicated fans can still get their hands on a $17,543 Prime Table to be in the same room as the legend.  

The event has a range of ticket prices, including more “affordable” options — an Elite Table for $15,543 seats you with stars like Travis Hunter and Shedeur Sanders. If not, for $12,543, you can meet other players or coaches. It also has individual $1,053.40 tickets and $250 per plate sponsorships deals. Moreover, the sponsors will be recognized on the 5430 Alliance website.

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Why do Coach Prime and the team need fancy fundraisers?

The new NIL alliance grabbed headlines when the 5430 foundation joined with Buffs4Life. These collectives are independent organizations that raise money and offer it to college athletes through NIL agreements. For Colorado, where Coach Prime is currently the main attraction, a strong NIL program is absolutely vital. When stars like Travis Hunter, Shedeur Sanders, and likely Coach Prime himself eventually move on, the Buffs need something else to attract top recruits.

Read More: Shedeur Sanders Teams up With Coach Prime to Back 350 Colorado Student-Athletes Through NIL Collective

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Therefore, good NIL opportunities will lure athletes as they can build their brand and earn significant income in college. The Buffs haven’t had the strongest program, which made it difficult to keep players from transferring to schools with better deals. This revamped initiative aims to change that. It’ll give future Buffs the resources to attract star talent and build a championship-caliber team. Colorado can finally compete with the top dogs in the NIL world. What are your thoughts on this new effort? Let us know in the comments below.

Read More: Deion Sanders Receives Million-Dollar Boost as Colorado Buffaloes Endorse NIL Master Plan