Deion Sanders’ arrival in Colorado has changed a lot of things, including popularity on social media, leading to more endorsement deals. Already a big-time partner with Nike, he knows a great deal about endorsements and has provided some enlightenment on college NIL. After becoming the Buffs HC, he partnered with $17.7 billion KFC to star in a commercial to stress the importance of family.

His exposure to big brands paved the way for his athletic sons to venture into similar paths as they became NIL giants in college football. And while many people think that all the earnings these college stars are getting are NIL money, the shocking reality is that it’s not. Only a few college stars are profiting from NIL, and Coach Prime explains the difference between NIL and collectives.

Deion Sanders enlightens his viewers on NIL and collectives

In Deion Sanders’ recent appearance on SWAY’S UNIVERSE on YouTube, he breaks down his views on NIL, saying that it’s not NIL that most college athletes are getting. Per Deion Sanders’ statement, the earnings that most people mistake for NIL are only collectives. He explained, “Collective is when we pass a plate around and we collect money for everybody in the room and you all put in and you distribute that accordingly to their gifts and their talents.” 

According to Coach Prime, only a handful of college players are profiting from NIL, as he singled out those players with commercials. Among these players are Iowa guard Caitlin Clark, who was featured in a Nike commercial after beating Pete Maravich’s record as NCAA’s all-time leading scorer in men’s and women’s basketball; the Sanders boys, Shedeur Sanders and Shilo Sanders, in multiple commercials, including Google and KFC; and also Travis Hunter with the NIL commercial for KFC.  

Travis Hunter joins the Sanders bros in the latest NIL commercial with KFC

Recently, Shilo Sanders uploaded a post featuring himself with younger brother Shedeur Sanders and two-way player Travis Hunter in a paid KFC commercial. The trio advertised KFC’s latest Smash’d Potato Bowls, which were launched this year in late January, starring ingredients like mashed potatoes with fries, warm cheese sauce, bacon crumbles, and a three-cheese blend topping.

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This ad only highlights their NIL presence in college football. According to On3 NIL rankings, Shedeur Sanders reaps the top spot with $4.7 million in NIL valuations, while Travis Hunter ranks third with $2.4 million. Meanwhile, Shilo Sanders also ranks in the Top 12 with $1.1 million in NIL. Colorado knows how to market itself, especially after the arrival of Deion Sanders.

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